Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness

성인여성의 내재적 혁신성이 관여와 유행혁신성에 미치는 영향

  • Jun, Dae-Geun (Research Institute of Human Ecology, Seoul National University) ;
  • Rhee, Eun-Young (Research Institute of Human Ecology, Seoul National University)
  • 전대근 (서울대학교 생활과학연구소) ;
  • 이은영 (서울대학교 생활과학연구소)
  • Published : 2008.11.30
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Abstract

This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women's fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.

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References

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