Journal of the Ergonomics Society of Korea (대한인간공학회지)

Ergonomics Society of Korea (대한인간공학회)
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Design of Web Recommendation Service Based on Consumer's Sensibility

고객 감성에 기반한 웹 추천 서비스 설계

  • Jeon, Yong-Woong (Department of Industrial System Engineering, Dongguk University) ;
  • Kim, Jae-Kuk (Department of Industrial System Engineering, Dongguk University) ;
  • Park, Ji-Young (Department of Industrial System Engineering, Dongguk University) ;
  • Cho, Am (Department of Industrial System Engineering, Dongguk University)
  • 전용웅 (동국대학교 산업시스템공학과) ;
  • 김재국 (동국대학교 산업시스템공학과) ;
  • 박지영 (동국대학교 산업시스템공학과) ;
  • 조암 (동국대학교 산업시스템공학과)
  • Published : 2008.11.30
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Abstract

Internet shopping has been getting more rousing due to extension of supply with PC(personal computer) and a rapid rise of use of internet. Some companies have been continually researching in how to serve individuals with each ordered information, which aimed at getting ordinary customers to induce to be loyal customers. For that, there is progress of a service of a web-recommendation which considers individual attribution. This study is suggested a method which is a service of the web-recommendation by access to sensibility ergonomics approach. Previous studies established that service had a weak point. It did not manage to realize new needs of customers. Proposed service of the web-recommendation has been designed, which preferentially propose goods included customer's sensibility to the customer who wants it. This study is expected that it will encourage a rise of products' purchasing power of customers, make an increase in a profit of both sellers and people who operate electric commercial and satisfaction of customers will go up in the same. Also, products accord with sensibility of customers will be recommended customers by the suggested service of the web-recommendation. In addition, there will be a decline of time-consuming about making a choice among some products.

Keywords

References

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