Management & Information Systems Review (경영과정보연구)
- Volume 25
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- Pages.371-386
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- 2008
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- 1598-2459(pISSN)
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- 2733-4767(eISSN)
Developing Multi-construct Model of User Satisfaction in E-Commerce Environment by the Empirical Evidence
- Kim, Tae-Hwan (College of Business and Industry Dankook University)
- 김태환 (단국대학교 경영학부)
- Published : 2008.06.30
Abstract
In this study, the hypothesized model of internet user satisfaction in e-commerce environment is developed and the relationships among constructs in the model are examined. A Confirmatory factor analysis is employed to analyze the relationships between the multiple dependent variables and independent variables.