Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지

A Study of the Influencing Factors on the User Acceptance of Music File Sharing Technology

음악 파일 공유 기술의 사용자 수용에 대한 영향 요인 연구

  • Published : 2008.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

File sharing technology is the most popular methodology through which consumers gain music from online. However, music file sharing and free downloads of music have caused terrible recession of traditional music industry. The purpose of this paper is to develop the underlying theory for understanding the acceptance of music file sharing technology and empirically test our theoretical model. We develop extended TAM model and explore the influencing factors on the user acceptance of music file sharing technology. Our study delivers a better understanding on consumers’ attitudes towards music downloads. By understanding the fundamental characteristics of technology that makes consumers enthusiastic, traditional music industry will gain managerial implications.

Keywords

References

  1. Adams, D. A., Nelson, R. R. and Todd, P. A., 'Perceived Usefulness, Ease of Use, and Usage of Information Technology：a Replication', MIS Quarterly, Vol.16, No.2 (1992), pp.227-247 https://doi.org/10.2307/249577
  2. Amoroso, D. L. and Guo, Y., 'An Analysis of the Acceptance of File Sharing Technologies by Music Consumers', In proceedings of the 39th Hawaii International Conference on System Sciences, 2006
  3. Ajzen, I., 'Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior', Journal of Applied Social Psychology, Vol.32, No.4 (2002), pp.665-683 https://doi.org/10.1111/j.1559-1816.2002.tb00236.x
  4. Ajzen, I. and M. Fishbein., Understanding Attitudes and Predicting Social Behavior, Englewood Cliffs, Prentice-Hall, 1980
  5. Ajzen, I., 'The Theory of Planned Behavior', Organizational Behavior and Human Decision Processes, Vol.50, No.2(1991), pp.179-211 https://doi.org/10.1016/0749-5978(91)90020-T
  6. Baier, A. 'Trust and Antitrust', Ethics, Vol.96(1986), pp.231-260 https://doi.org/10.1086/292745
  7. Bassler, R. A., 'Software Users Might Hesitate to Purchase or Use Software Which Prevents the Making of Back-up Copies for Program Protection', Western Educational Computing Conference and Trade Show, San Diego, CA, 1982
  8. Bhattacharjee, S., Gopal, R. D., Lertwachara, K., and Marsden, J. R., 'Consumer Search and Retailer Strategies in the Presence of Online Music Sharing', Journal of Management Information Systems, Vol. 23, No.1(2006), pp.129-159 https://doi.org/10.2753/MIS0742-1222230104
  9. Blackburn, D., 'Online Piracy and Recorded Music Sales', Working Paper, Department of Economics, Harvard University, 2004
  10. Bockstedt, J., Kauffman, R. J., and Riggins, F. J., 'The Move to Artist-Led Online Music Distribution：Explaining Structural Changes in the Digital Music Market', Proceedings of the 38th Hawaii International Conference on System Science, 2005
  11. Bruner, G. and Kumar, A. 'Explaining Consumer Acceptance of Handheld Internet Devices', Journal of Business Research, Vol.58(2005), pp.553-558 https://doi.org/10.1016/j.jbusres.2003.08.002
  12. Carrigan, M., Attalla, A., 'The Myth of the Ethical Consumer-Do Ethics Matter in Purchase Behaviour?', Journal of Consumer Marketing, Vol.18, No.7(2001), pp.560 -578 https://doi.org/10.1108/07363760110410263
  13. Chau, P. Y. K. and Hu, P, 'Information Technology Acceptance by Individual Professionals： A Model of Comparison Approach', Decision Sciences, Vol.32, No.4 (2001), pp.699-719 https://doi.org/10.1111/j.1540-5915.2001.tb00978.x
  14. Chau, P. Y. K., An empirical assessment of a modified technology acceptance model, Journal of Management Information Systems, Vol.13, No.2(1996), pp.185-204 https://doi.org/10.1080/07421222.1996.11518128
  15. Chin, W. W., Marcolin, B. L., and Newsted, P. R., 'A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects：Results from a Monte Carlo Simulation Study and an Electronic- Mail Emotion/Adoption Study', Information Systems Research, Vol.14, No. 2(2003), pp.189-217 https://doi.org/10.1287/isre.14.2.189.16018
  16. Choi, D. Y. and Perez, A. 'Online Piracy, Innovation, and Legitimate Business Models', Technovation, Vol.27(2007), pp.168- 178 https://doi.org/10.1016/j.technovation.2006.09.004
  17. Clemons, E. K., Hann, I. H., and Hitt, L. M., 'Price Dispersion and Differentiation in Online Travel：An Empirical Investigation', Management Science, Vol.48, No.4 (2002)
  18. Davis, F. D., Bagozzi, R. P., and Warshaw, P. R., 'User Acceptance of Computer Technology： a Comparison of Two Theoretical Models', Management Science, Vol.35, No.8(1989), pp.982-1003 https://doi.org/10.1287/mnsc.35.8.982
  19. Davis, F. D., 'Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology', MIS Quarterly, Vol.13, No.3(1989), pp.319-340 https://doi.org/10.2307/249008
  20. Davison, E. and Cotton, S. R., 'Connection Discrepancies：Unmasking Further Layers of the Digital Divide', First Monday, Vol.8, No.3(2003)
  21. Dickinger, A., Arami, M., and Meyer, D., 'Reconsidering the Adoption Process：Enjoyment and Social Norms-Antecedents of Hedonic Mobile Technology Use', Proceedings of the 39th Hawaii International Conference on System Sciences, 2006
  22. Dishaw, M. and Strong, D., 'Extending the technology acceptance model with tasktechnology fit constructs', Information and Management, Vol.36(1999), pp.9-21 https://doi.org/10.1016/S0378-7206(98)00101-3
  23. Falk, R. F. and Miller, N. B., A primer for soft modeling, Univ. of Akron Press, Akron, OH. 1992
  24. Fishbein, M. and Ajzen, I., Belief, Attitude, Intention, and Behavior：An Introduction to Theory and Research. Reading, MA： Addison-Wesley, 1975
  25. Friedman, B., Khan, P. H., and Howe, D. C., 'Trust Online', Communications of the ACM, Vol.43, No.12(2000), pp.34-40
  26. Gefen, D. and Straub, D. 'Gender Differences in the Perception and Use of E-mail： an Extension to the Technology Acceptance Model', MIS Quarterly, Vol.21, No.4 (1997), pp.389-400 https://doi.org/10.2307/249720
  27. Grabner-Kraeuter, S., 'The Role of Consumers' Trust in Online-Shopping', Journal of Business Ethics, Vol.39, No.1-2 (2002) https://doi.org/10.1023/A:1016315913077
  28. Heijden, H., 'Factors Influencing the Usage of Websites：the Case of a Generic Portal in The Netherlands', Information and Management, Vol.40(2003), pp.541-549 https://doi.org/10.1016/S0378-7206(02)00079-4
  29. Hong, S. J., Thong, J., Moon, J. Y., and Tam, K. Y., 'Understanding the behavior of mobile data services consumers', Information Systems Journal, Vol.10(2008), pp. 431-445
  30. Horrigan, J. and Raine, L. The Broadband Difference, Available at http://www.pewinternet.org/reports/toc.asp?Report=63, 2002
  31. Igbaria, M., Guimaraes, T., and Davis, G. B., 'Testing the Determinants of Microcomputer Usage via a Structural Equation Model', Journal of Management Information Systems, Vol.11, No.4(1995), pp.87-114 https://doi.org/10.1080/07421222.1995.11518061
  32. Igbaria, M., Zinatelli, N., Cragg, P., and Cavaye, A. L. M., 'Personal Computing Acceptance Factors in Small Firms：A Structural Equation Model', MIS Quarterly, Vol.21, No.3(1997), pp.279-302 https://doi.org/10.2307/249498
  33. Jackson, C. M., Chow, S., and Leitch, R. A., 'Toward an Understanding of the Behavioral Intention to Use an Information System', Decision Sciences, Vol.28, No.2 (1997) https://doi.org/10.1111/j.1540-5915.1997.tb01339.x
  34. Jackson, G. A., 'The Digital Carrot, the Digital Stick,' Chronicle of Higher Education, Vol.54. No.14(2007)
  35. Keil, M., Depledge, G., and Rai, A. 'Escalation： The Role of Problem Recognition and Cognitive Bias', Decision Sciences, Vol.38, No.3(2007), pp.391-421 https://doi.org/10.1111/j.1540-5915.2007.00164.x
  36. Korea Gallup, National Survey on the Copyright Law Perception, 2004
  37. Lederer, A., Maupin, D., Sena, M., and Zhuang, Y., The technology acceptance model and the World Wide Web, Decision Support Systems, Vol.29(2000), pp.269-282 https://doi.org/10.1016/S0167-9236(00)00076-2
  38. Lee, J. S. and Yoon, C. H., 'The Impact of On-line Music Diffusion on Off-Line Music Industries：An empirical Study', Korean Telecommunications Policy Review, Vol.11, No.4(2004), pp.151-176
  39. Leyshon, A, Webb, P., French, S., Thrift, N., and Crewe, L., On the Reproduction of the Musical Economy After the Internet, Media, Culture and Society, Vol.27, No.2 (2005), pp.177-209 https://doi.org/10.1177/0163443705050468
  40. Mathieson, K., 'Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior', Information Systems Research, Vol.2, No.3 (1991), pp.173-191 https://doi.org/10.1287/isre.2.3.173
  41. Mathieson, K., Peacock, E., and Chin, W., 'Extending the Technology Acceptance Model：the Influence of Perceived User Resources', ACM SIGMIS Database, Vol. 32, No.3(2001), pp.86-112 https://doi.org/10.1145/506724.506730
  42. Ministry of Culture, Sports and Tourism, 2006, 'A Survey of Netizens on the Usage of Copyrighted Contents and Perception of Copyrights', in Korean, '2006 누리꾼 저작물 이용실태 및 저작권에 관한 인식조사', Available at http://www.mcst.go.kr/web/notifyCourt/press/mctPressView.jsp?pMenuCD = 0302000000&pSeq = 8393
  43. Morris, M. G. and Dillon, A., 'How User Perceptions Influence Software Use', IEEE Software, Vol.14, No.4(1997), pp.58-65
  44. Saga, V. K. and Zmud, R. W. 'The Nature and Determinants of IT Acceptance, Routinization and Infusion', In proceedings of the IFIP TC8 working conference on diffusion, transfer and implementation of information technology, North Holland, 1994
  45. Snir, E. M., 'The Record Industry in an Era of File Sharing：Lessons from Vertical Differentiation', 24th International Conference on Information Systems, Seattle, Washington, USA, December 2003
  46. Song, J. and Walden, F. 'Consumer Behavior in the Adoption of Peer-to-Peer Technologies： An Empirical Examination of Information Cascades and Network Externalities', In proceedings of 9th Americas Conference on Information Systems, 2003
  47. Teo, T. S. H., Lim, V. K. G., and Lai, R. Y. C., 'Intrinsic and Extrinsic Motivation in Internet Usage', Omega, Vol.27(1999), pp.25-37 https://doi.org/10.1016/S0305-0483(98)00028-0
  48. Venkatesh, V. and Davis, F. D., 'A Model of the Antecedents of Perceived Ease of Use：Development and Test', Decision Science, Vol.27, No.3(1996), pp.451-481 https://doi.org/10.1111/j.1540-5915.1996.tb01822.x
  49. Venkatesh, V. and Davis, F. D., 'A Theoretical Extension of the Technology Acceptance Model：Four Longitudinal Field Studies', Management Science, Vol.46, No. 2(2000), pp.186-204 https://doi.org/10.1287/mnsc.46.2.186.11926
  50. Venkatesh, V., Determinants of Perceived Ease of Use：Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model, Information Systems Research, Vol.11, No.4(2000), pp.342 -365 https://doi.org/10.1287/isre.11.4.342.11872
  51. Venkatesh, V. and Morris, M. G., 'Why Don't Men Ever Stop to Ask for Directions? Gender,Social Influence, and Their Role in Technology Acceptance and Usage Behavior', MIS Quarterly, Vol.24, No.1 (2000), pp.115-139 https://doi.org/10.2307/3250981
  52. Venkatesh, V., Morris, M., Davis, G., and Davis, F., 'User Acceptance of Information Technology：Toward a Unified View', MIS Quarterly, Vol.27, No.3(2003), pp.425-478 https://doi.org/10.2307/30036540
  53. Wold, H., Systems Under Indirect Observation Using PLS. In：A Second Generation of Multivariate Analysis, Fornell, C. (ed.), pp.325-347, Praeger, New York, 1982
  54. Zenter, A., 'Measuring The Effect of Music Downloads On Music Purchases', Journal of Law and Economics, Vol.49(2006)