Journal of dental hygiene science (치위생과학회지)

The Korean Society of Dental Hygiene Science (한국치위생과학회)
권호 표지

Impact of Information Search on the Choice of Dental Institution

정보탐색이 치과의료기관 선택에 미치는 영향

  • Received : 2009.11.02
  • Accepted : 2009.12.22
  • Published : 2009.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to examine the importance of information sources for the choice of dental institution among consumers of dental service and the relationship between their demographic characteristics and information search pattern. And it's found that those who intended to use a dental institution were active in information search through human resources, and that the Internet was utilized as an additional means of information acquisition. Medical service suppliers should direct their energy into providing information in a diverse and efficient manner in order to address the buying needs of medical consumers and expedite their choice.

본 연구는 치과 의료 소비자가 의료기관 선택을 위해 탐색하는 정보원의 중요 요인이 무엇이며, 인구사회학적 특성에 따른 정보탐색 행태를 파악하여 향후 치과의료기관에서 의료소비자의 선택에 영향을 미칠 수 있는 정보원을 개발하는 것을 주목적으로 실시하였다. 연구의 결과는 다음과 같다. 1. 치과를 방문하기 전 정보습득은 습득한다가 37.2%, 습득하지 않는다가 62.8%로 조사되었다. 2. 정보습득경로로는 지인의 소개가 77.3%, 인터넷 정보 이용이 33.6%로 조사되었다. 3. 성별에 따라 사전정보 습득 여부(p=0.000), 사전정보가 치료에 미치는 영향(p=0.000)에 유의미한 차이가 있는 것으로 분석되었다. 4. 연령에 따라서는 사전정보의 정확성에서 차이를 보였다.(p=0.010) 5. 최근 방문에서는 사전정보습득에 차이를 보였다(p=0.049). 6. 인터넷 정보 이용은 성별(p=0.048), 연령(p=0.000), 교육정도(p=0.004)에서 유의미한 차이가 있는 것으로 분석되었다.

Keywords

References

  1. Shin KS: A study on the utilization of specific health information among the employed. Master's Thesis of Seoul University, pp. 2-3, 1999.
  2. Park JH: Medical marketing. 1th ed. Hong publishing company, Seoul, pp. 51-62, 2000.
  3. Oh YJ et al.: A study on the distribution of parental consultation on the website of korent academy of ediatric dentistry. J Korean Acad Pediatr Dent 29(3):439-443, 2002.
  4. Han KL, Kim BD: The effects of medical service market upon the customer's choice. Soc Sci J 13:59-86, 2007.
  5. Won YS et al.: A study on the dental service satisfaction of citizens in I city. J kor Soc Hygienic Sciences 13(1):19-24, 2007.
  6. Choi HJ: Information searching behavior and factors affecting choosing dental institutions. Master's Thesis of Inje University, pp. 40-43, 2004.
  7. Lee KS, Min BK: The research about the influence of medical service when choosing the dental clinic. J Dent Hyg Sci 8(2):51-56, 2008.
  8. Bea HW: A study on of hospital marketing strategy direction for Korean. Doctor's Thesis of Hannam University, pp, 190-199, 1992.
  9. Choi HJ: Information searching behavior and factors affecting choosing dental institutions. Master's Thesis of Inje University, pp. 34-37, 2004.
  10. Swan J: Deepning the understanding of hospital patient satisfaction; fulfillment and equity effects. J Heath Care Mark 5(3):7-8, 1985.
  11. Woodside AG, Frey L, Daly RT: Linking service quality, customer satisfaction, and behavioral intention. J Health Care Mark 9(4):5-17, 1989.
  12. Fisk TA et al.: Creating patient satisfaction and loyalty. J Health Care Mark 10(2):5-15, 1990.
  13. Choi JS, Lee SB: A study on the patient's expectation toward quality care of dental services. J Dent Hyg Sci 2(1):1-9, 2002.
  14. Chae YM, Lee SH, Jo WH: Information searching behavior of health care consumers by sociodemographic characteristics. SH, Jo JIn, v Med 34(4):389-be8, 2001.
  15. Bea EY: An extimation of the information cost at primary care level. Master's Thesis of Seoul University. pp. 5-35, 1995.
  16. Kim BN: Improvement in the future of the dental internet homepage. J Dent Hyg Sci 3(2):77-82, 2003.