한국경영과학회지 (Journal of the Korean Operations Research and Management Science Society)

  • 제34권1호
  • /
  • Pages.133-152
  • /
  • 2009
  • /
  • 1225-1119(pISSN)
  • /
  • 2733-4759(eISSN)
한국경영과학회 (The Korean Operations Research and Management Science Society)
권호 표지

디지털 음악 콘텐츠 시장에서의 가격전략, 수익배분 및 시장구조

Pricing Strategy, Profit Sharing, and Market Structure in Digital Music Contents Industry

  • 장대철 (한국과학기술원 테크노경영연구소) ;
  • 안병훈 (한국과학기술원 테크노경영대학원)
  • 발행 : 2009.03.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

This paper analyze the fee structures of digital music contents and the revenue sharing ratios that are now on-going debates in Korean digital contents industry. Especially we consider Korean situation where copyrighters and telecom companies have conflict of interest. We found two major results. First, the choice between the flat rate scheme and the usage-based rate scheme is not important to telecom companies and copyrighters. The important thing is that copyrighters should decide the revenue sharing ratio and given that telecom companies should decide the retail price. Consequently, this way can lead to win-win solutions between them. Second, the flat rate scheme affects the relationship between consumers and telecom companies. Under the flat rate scheme, telecom companies have more benefits than consumers. In the vertical integrated structure, particularly, this tendency is more severe.

키워드

참고문헌

  1. 고정민, 민동원, '국내 음반산업의 주요 이슈와 대응방안', 삼성경제연구소, 2003
  2. 권기덕, '인터넷이 바꾸는 산업의 지도', 'SERI 경제 포커스' , 제203권 (2008)
  3. 권남훈, 이경원, 이인찬, 유선설, 오정숙, '콘텐츠의 산엽화에 따른 시장변화 및 발전전략 연구 : 음악 및 영화 콘텐츠를 중심으로'. 연구보고 02-12, 정보통신정책연구원, 2002
  4. 김태현, '디지털콘텐츠 산업의 가치사슬변화와 사업자 동향', '정보통신정책', 정보통신정책연구원, 제18권, 제123호(2006)
  5. 문화관광부, '음악산업 백서 2005', 2005
  6. 삼성경제연구소, '인터넷이 바꾸는 산업의 지도', 2008
  7. 오정석, '수익분배의 경제학' 서울 : 삼성경제연구소, 2007
  8. 유윤봉, 유재홍, 최문기, '디지털 환경 변화에 따른 온라인 음악 사업자 간 경쟁과 산업 구조의 변화에 대한 연구', '한국경영정보학회 춘계학술대회', 2006, pp.715-722
  9. 윤충한, 이종수, '온라인과 오프라인 시장의 경쟁:음악산업 사례연구', 2005 Digital2 Conference, 삼성경제연구소,
  10. 이은민, 'MP3 등장에 따른 국내 음악산업의 구조변화', '정보통신정책', 정보통신정책연구원, 제17권, 제23호(2006)
  11. 정중호, '온라인 음악시장과 새로운 비즈니스 모델', 한국소프트웨어진흥원, 2006
  12. 한국문화콘텐츠진흥원, '음악산업 백서 2006', 2006
  13. 한국소프트웨어진흥원, '정품 디지털콘텐츠 이용현황 조사' 조사연구 2005-30, 2005
  14. 한국소프트웨어진흥원, '2005년 해외 디지털콘텐츠 시장조사 : 온라인음악, 이러닝, 웹정보콘텐츠편', 조사분석 05-37, 2006
  15. 한국소프트웨어진흥원, '2005년 국내 디지털콘텐츠 이용자 성향조사', 한국소프트웨어 진흥원, 2006b
  16. Bamert, T., T.S. Meier-Bickel, and C. Rtidt, 'Pricing Music Downloads: A Conjoint Study,' Proceedings of the 2005 European Academy of Management Annual Conference, 2005
  17. Buxmann, Peter, Jochen Strube, and Gerrit Pohl, 'Cooperative Pricing in Digital Value Chains-The Case of Online Music,' Journal of Electronic Commerce Research, Vol.8, No.1(2007), pp.32-40
  18. Cachon G. and M Lariviere, 'Supply chain coordination with revenue sharing contract,' Management Science, Vol.51, No.1(2005), pp.30-44 https://doi.org/10.1287/mnsc.1040.0215
  19. Clemons, E. and K.R. Lang, 'The Decoupling of Value Creation from Revenue : A Strategic Analysis of the Markets for Pure Information Goods,' Information Technology and Management, Vol.4, No.2-3(2003), pp.259-287 https://doi.org/10.1023/A:1022958530341
  20. Dana, J. and K. Spier, 'Revenue sharing and vertical control in the video rental industry,' The Journal of Industrial Economics, Vol.49, No.3(2001), pp.223-245 https://doi.org/10.1111/1467-6451.00147
  21. EITO, European Information Technology Observatory yearbook 2005, 2005
  22. Fishburn, C., A.M. Odlyzko, and R.C. Siders, 'Fixed fee versus unit pricing for information goods : competition, equilibria, and price wars,' B. Kahin and H.R. Varian (eds.), Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property, MIT Press, Cambridge, 2000
  23. Giannoccaro, I. and P. Pontrandolfo, 'Supply chain coordination by revenue sharing contracts,' International Journal of Production Economics, Vol.89(2004), pp.131-139 https://doi.org/10.1016/S0925-5273(03)00047-1
  24. IBM, 'Navigating the media divide: Innovating and enabling new business models,' 2007
  25. Martin Diaz, L., 'Evaluation of Cooperative Planning in Supply Chains,' Gabler, Wiesbaden, 2006
  26. PWC, Global Entertainment and Media Outlook 2005 -2009, 2005
  27. Schmidt, T., 'An Analysis of Intrabrand Competition in the Franchise Industry,' Review of Industrial Organization, Vol.9(1994), pp.293-310 https://doi.org/10.1007/BF01025726
  28. Shapiro, C., 'Patent Licensing and R&D Rivalry,' American Economic Review, Vol.75(1985), pp.25-30
  29. Sundararajan, A, 'Nonlinear Pricing of Information Goods,' Management Science, Vol. 50, No.12(2003), pp.1660-1673 https://doi.org/10.1287/mnsc.1040.0291
  30. Tirole, The Theory of Industrial Organization, The MIT Press, 1988
  31. Tsay, A, S. Nahmias, and N. Agrawal, 'Modeling supply chain contracts: A review,' Quantitative Models for Supply Chain Management, Tayur, S., Ganeshan, R, and Magazine, M (eds.) , Kluwer, Boston, (1999), pp. 299-336
  32. Voeth, M. and U. Herbst, 'Supply-chain pricing-A new perspective on pricing in industrial markets,' Industrial Marketing Management, Vol.35, No.1(2006), pp.83-90 https://doi.org/10.1016/j.indmarman.2005.08.010