Abstract
With increasing needs for affective design, it became an essential part in a product development process to look up quantitative ergonomic data that reflects customers' preferences on design factors in various products. This study looked at wide LCD monitors and analyzed customers' affective preferences regarding monitor's bezel frame size and shape. The monitor's bezel frame depth, size and ratio were selected as independent variables among many design parameters. As dependent variables, customer's subjective preferences were measured. A statistical analysis revealed that monitor's bezel frame depth, size and ratio had significant effects on customer's preferences. Also, it was possible to find a different tendency on affective variables and their levels for 19" and 24" wide LCD monitors. In general, experiments revealed that customers reacted more sensitively in 24" wide LCD monitors to all variables. In 19" wide LCD monitors, only the lower frame bezel size had a significant effect, otherwise, lower, upper and side frame bezels appeared to be effective variables in 24" monitors. In order to reflect customer's affective preferences to new design of wide LCD monitors, this study is expected to provide quantitative ergonomic data and guidelines for the design of wide LCD monitor's bezel frame depth and size.