Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
권호 표지

Analysis and Comparability of the Subjective and Objective Evaluation for Home Appliance's Quality

가전제품의 품질에 대한 객관적 평가와 주관적 평가기준 비교 분석

  • Huh, Kyung-Ok (Dept. of Family & Consumer Science, Sungshin Women's Univ.)
  • 허경옥 (성신여자대학교 가족소비자학과)
  • Published : 2009.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This research aims to analyze and compare the objective and subjective evaluation criteria for home appliances. In addition, this research examined the correlation between those evaluation criteria. Furthermore, consumers are divided by the level of the differences between those criteria; consumer groups whose subjective evaluation level for the quality of home appliances is greater than objective evaluation level, consumer groups whose subjective evaluation level is almost the same, and consumer groups whose subjective evaluation level for the quality of home appliances is lower than objective evaluation level, and this study investigated the differences those three groups by the socio-demographic characteristics and consumers' behavior in the stage of purchase. Results of this research could be summarized as follows. First of all, there were statistically significant between the level of the objective and subjective evaluation in the quality of home appliances. Second, when consumers purchased the expensive home appliance, imported-brand home appliance, home appliances in department store, the level of subjective evaluation level for the quality of home appliances is higher than objective evaluation level. Third, the level of satisfaction for the price, quality, AS, overall satisfaction, and the level of willingness to repurchase were higher in consumer groups whose subjective evaluation level was higher than objective evaluation level.

Keywords

References

  1. 김기옥.허경옥.정순희.김혜선(1998). 소비자와 시장. 학지사
  2. 김난도(2003). 소비합리성의 개념에 대한 연구. 소비자학연구, 14(3), 85-105
  3. 김민수.김문숙(2003). 의류제품에 대한 소비자의 품질평가기준, 복식문화연구, 11(1), 47-65
  4. 김용준.김유진(1999). 객관적 품질과 가격의 상관관계 연구, 소비자학연구, 10(3), 85-100
  5. 문정숙.김경미(1991). 경험, 지식, 제품특성이 가격-객관적 품질관계에 대한 소비자인지에 미치는 영향에 관한 연구. 소비자학연구, 2(2), 27-40
  6. 박명숙.박명희(1992). 소비자효율성에 관한 연구. 소비자학연구, 3(1), 16-29
  7. 박유식.송수인(2005). 가격-품질 상관관계에 영향을 미치는 요인. 충북대학교 산업경영연구소, 산업과 경영, 247-268
  8. 이기춘.송인숙(1988). 소비자제품의 비교테스트정보 분석에 의한 가격과 품질의 상관관계 연구. 한국가정관리학회지, 6(2), 53-65
  9. 이상용 (1991). 제품의 사용자 관점에서의 품질비용모델. 한국 품질관리학회지, 19(2), 158-165
  10. 이승신.박선영.배미경(1996). 유락시설을 이용하는 소비자들의 효율적 선택과 만족도에 관한 연구: 완전정보선을 이용한 경제학적 접근. 소비자학연구, 7(2), 109-127
  11. 이인식.김화순(2003). 구매후 A/S 품질이 재구매 및 구전효과에 미치는 영향 -가전제품을 중심으로. 품질경영학회지, 31(2), 1-16
  12. 이학식.김영(2000). 합리적 행동이론과 계획적 행동이론의 평가와 대안적 견해: 소비자 구매행동의 맥락에서. 소비자학연구, 11(4), 21-43
  13. 이화연.김상용(2004), 내구재 시장에서 제품의 품질에 대한 신호에 관한 연구. 국제경제연구, 10(3), 199-234
  14. 최미영.이은영(1998). 의류제품의 품질평가에 있어서 가격단서의 영향-소비자의 가격지각을 중심으로. 1998년 한국의류학회 춘계학술대회 발표집. 67-68
  15. 허경옥.김혜선.김시월.정순희.박선영(2008). 소비자정보론. 파워북
  16. Dodds, W. B. & Monroe, K. B. (1985). The effect of brand and price information on subjective product evaluations, Advances in Consumer Research, 12(1), 85-90
  17. Eckman, M., Damhorst, M L., & Kadolph, S. J. (1990). Toward a model the in-store purchase decision process-Consumer use of criteria for evaluating women's apparel, Clothing and Textiles Research Journal, 8(2), 13-22
  18. Fiore, A. M., & Damhorst, M. L., (1992). Intrinsic cues as predictors perceived quality of apparel, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 5, 168-178
  19. Holbrook, M. B., & Corfman, K. P. (1985). Quality and value in the consumption experience: Prices Rides Again, In Perceived Quality, Jacoby, J. & Olson, J.(eds). Lexington Books
  20. Maynes, E. S. (1976). The concept and measurement of product quality, Household production and Consumption, 40(5), 529-559
  21. Morgan, L. A. (1985), The importance of quality, In perceived Quality, Jacoby. J. & Olson, J.(eds). Lexington Books
  22. Rabolt, Nancy J. (2001). Fashion consumer behavior in the global marketplace, 2001 International consumer Culture Conference Proceedings
  23. Sproles, G. B. (1985). From Perfectionism to Fadism: Measuring consumers' decision-making styles, Proceedings, American Council on Consumer Interests, 79-85
  24. Tellis, G. T., Wernerfelt, B. (1987). Competitive price and quality under asymmetric information, Marketing Science, 6(3), 240-253 https://doi.org/10.1287/mksc.6.3.240