Survey on Consumers' Perception of Fresh-cut Root Vegetables

신선편이 근채류에 대한 소비자 인식도 조사

  • Chang, Min-Sun (Department of Food & Nutrition, Duksung Women's University) ;
  • Kim, Ji-Gang (Vegetable Research Division, National Institute of Horticultural and Herbal Science) ;
  • Kim, Gun-Hee (Department of Food & Nutrition, Duksung Women's University)
  • 장민선 (덕성여자대학교 식품영양학과) ;
  • 김지강 (농촌진흥청 국립원예특작과학원 채소과) ;
  • 김건희 (덕성여자대학교 식품영양학과)
  • Received : 2010.08.19
  • Accepted : 2010.09.29
  • Published : 2010.10.31

Abstract

This study investigated the recognition of and preference for consumer root vegetables for the improvement of fresh-cut root vegetable quality. The questionnaires consisted of questions on general preference, purchasing locations and quality factors. Answers to 286 questionnaires were analyzed both descriptively and quantitatively using SPSS for Windows (Version 14.0). The principal results were as follows: 37% of the respondents preferred potatoes to other root vegetables; 52% purchased at wholemarket. Most consumers preferred fresh-cut root vegetables; 56% were un-satisfied with fresh-cut vegetables quality as high quality agents. The most considered factor in purchasing fresh-cut root vegetables was shape/appearance.

Keywords

References

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