Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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A Study on the Factors Influencing RFID Diffusion: In the Perspective of Innovation Diffusion Theory

RFID의 확산에 영향을 미치는 요인에 관한 연구: 혁신확산이론 관점에서

  • 장성희 (경북대학교 경영학부 BK21)
  • Received : 2010.08.17
  • Accepted : 2010.09.09
  • Published : 2010.11.30
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Abstract

The purpose of this study is to examine the factors influencing RFID(Radio Frequency IDentification) diffusion. This study has been reviewed various theoretical research relating to innovation diffusion theory and RFID. The model was tested Structural Equation Modeling(SEM) using Smart PLS 2.0 analysis on the sample collected from 73 companies. The result of hypothesis testing is as follows. First, standardization, IS infrastructure influence positively RFID integration. Second, perceived benefits, inter-organizational cooperation, competitive pressure influence positively RFID usage. Third, RFID integration influence positively RFID usage. The results of this study will provide various implications on RFID diffusion.

본 연구의 목적은 RFID의 확산에 영향을 미치는 요인을 분석하는 것이다. 연구의 목적을 달성하기 위해서 혁신 확산이론과 RFID에 대한 이론적 배경을 바탕으로 연구모형과 가설을 설정하였다. 본 연구에서 제안된 연구모형은 RFID를 도입한 73개 기업을 대상으로 Smart PLS 2.0 통계패키지를 이용하여 분석하였다. 분석결과, 표준화, 정보시스템 하부구조는 RFID 통합에 정(+)의 영향을 미치는 것으로 나타났고, 지각된 이점, 조직간 협업, 경쟁적 압력은 RFID 사용에 정(+)의 영향을 미치는 것으로 나타났다. 그리고 RFID 통합은 RFID 사용에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 RFID의 확산에 관한 다양한 시사점을 제공할 것이다.

Keywords

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