Journal of the Korean Society of Food Science and Nutrition (한국식품영양과학회지)

The Korean Society of Food Science and Nutrition (한국식품영양과학회)
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A Survey on the Housewives' Purchasing Behavior and Needs for Food Safety Information

주부들의 식품안전 관련 구매행동 및 정보요구도 조사

  • Published : 2010.03.31
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Abstract

This study was conducted to investigate housewives' purchase behavior and needs for information on food safety. The data were collected from 275 housewives over the age of 20 living in Seoul and metropolitan areas from March 9 to April 3 in 2009. The result of this study showed that 'checking expiration date' topped with 4.59 in the purchase behavior for food safety followed by 'buying domestics' (4.08) and 'considering food safety' (3.66). The study also showed that only 18.5% of the respondents said that they have an experience of education for food safety, and 'environmental hormones' was the highest with 89.1% in the percentage of correct answer but 'mad cow disease' was the lowest with 25.8%. Also total degree of knowledge for food hazards was an average of 8.56 out of 13. The respondents' degree of information search for food safety was generally low at 2.61 and tv/radio topped the list of information sources with 4.04, followed by newspaper/magazine (3.80), internet (3.44), and family/relatives/friends (3.39). Finally, degree of information needs for food safety was generally high with 3.82. Therefore, government, producers, distributers and academic researchers must provide consumers collective and sufficient information about the food safety and hazards through the diverse information sources. Also they have to play their respective roles in developing and executing feasible education program for consumers.

본 연구는 주부들의 식품안전과 관련한 식품구매행동과 식품안전에 대한 정보요구도를 조사하기 위하여 수행되었다. 연구를 위한 자료는 서울 및 수도권 지역 거주 만 20세 이상의 주부를 대상으로 2009년 3월 9일부터 4월 3일까지 수집되었다. 결과를 요약하면 첫째, 식품안전 관련 구매행동에서 '유통기한을 확인'한다는 응답이 4.59로 가장 높았고, '국내산 구입'(4.08), '가격보다 안전을 고려'(3.66) 등이 다음으로 높게 나타났다. 둘째, 식품안전에 관한 교육 경험이 있다고 응답한 사람은 18.5%에 그쳤는데, 식품안전 위해요소에 관한 항목별 지식수준에 있어 '환경호르몬' 항목은 정답률이 89.1%로 가장 높았고 '광우병' 항목은 25.8%로 가장 낮았으며, 전체 지식수준은 총 13점 만점에 평균 8.56점으로 그다지 높지 않은 것으로 나타났다. 셋째, 식품안전에 관한 정보탐색도는 2.61로 낮게 나타났는데, 식품안전에 관한 정보원천으로는 TV/라디오가 4.04로 가장 높았고 신문/잡지(3.80), 인터넷(3.44), 가족/친지/친구(3.39) 등이 다음으로 높게 나타났다. 넷째, 식품안전에 관한 정보요구도는 3.82로 높게 나타나 평소 식품안전에 관한 정보를 많이 필요로 하고 있는 것으로 나타났다. 따라서 정부, 제조업자, 가공 및 유통업자 등은 식품안전 및 식품위해요소들에 관한 정확하고 충분한 정보를 다양한 정보원을 통해 제공해야 하며 또한 각종 교육프로그램을 개발 및 운영하여야 한다. 이를 통해, 보다 적극적인 소비자들의 정보탐색 활동을 유도하고 식품안전관련 지식수준을 향상시켜 나감으로써, 궁극적으로 소비자들의 안전을 고려한 올바른 식품구매행동을 유도해 나가야 할 것이다.

Keywords

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