Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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A Study on the Consumers' Perceptions of Fair Tourism Experiences

공정여행 경험에 대한 소비자인식 연구

  • Park, Mi-Hye (Dept. of Home Economics Education, Dongguk University)
  • 박미혜 (동국대학교 가정교육과)
  • Received : 2010.08.05
  • Accepted : 2010.10.11
  • Published : 2010.10.31
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Abstract

Recently, interest in fair tourism and demand for this service has been steadily increasing. This study examined the tourists' perceptions of their fair tourism experiences. Phenomenological method was adopted as a qualitative research approach. Participants were nine adults who were interviewed in depth on their experiences of fair tourism. Data analysis led to the emergence of seven categories (sharing and volunteerism, environment and animal protection, tourism created together, communication and relationship, from consumption to experience, ethicality and fairness, contemplating life) and 21 subcategories. This research was a significant step in providing options to explore the improvement of ethical-tourism and may have implications for the future development of tourism. This study also has various implications for tour operators, consumers, and government. In future all stakeholders should make efforts to establish the tour culture which encourages consumers to consider the ethicality and fairness of their choices as tourists.

Keywords

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