Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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Consumer Knowledge and Attitude to Spending on Environment-Friendly Agricultural Products

친환경농산물 구매지출에 대한 소비자지식과 소비자태도 영향

  • Huh, Eun-Jeong (Dept. of Child & Family Welfare, University of Ulsan) ;
  • Kim, Ji-Woong (Graduate School of Education, University of Ulsan)
  • 허은정 (울산대학교 아동가정복지학과) ;
  • 김지웅 (울산대학교 교육대학원 가정교육)
  • Received : 2010.07.21
  • Accepted : 2010.09.28
  • Published : 2010.10.31
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Abstract

This study analyzed the effects of consumer knowledge and attitudes toward spending on environment-friendly agricultural products. Using data collected from 486 Ulsan housewives, results showed each score of consumer knowledge on and attitude to environment-friendly agricultural products was the middle level, and that mean monthly expenditure on environment-friendly agricultural products was 91,193 won. A multiple regression analysis was computed and indicated that higher spending on environmentally friendly agricultural products was related to high levels of consumer knowledge, positive attitudes to environment-friendly agricultural products, higher levels of household income, being a housewife in terms of occupation position, and post-graduate education levels. Furthermore, results also implied that consumer knowledge and attitudes to environment-friendly agricultural products were of greater influences than the demographic variables in their influence over spending on environment-friendly agricultural products.

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References

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