DOI QR코드

DOI QR Code

Consumer Knowledge and Attitude to Spending on Environment-Friendly Agricultural Products

친환경농산물 구매지출에 대한 소비자지식과 소비자태도 영향

  • Huh, Eun-Jeong (Dept. of Child & Family Welfare, University of Ulsan) ;
  • Kim, Ji-Woong (Graduate School of Education, University of Ulsan)
  • 허은정 (울산대학교 아동가정복지학과) ;
  • 김지웅 (울산대학교 교육대학원 가정교육)
  • Received : 2010.07.21
  • Accepted : 2010.09.28
  • Published : 2010.10.31

Abstract

This study analyzed the effects of consumer knowledge and attitudes toward spending on environment-friendly agricultural products. Using data collected from 486 Ulsan housewives, results showed each score of consumer knowledge on and attitude to environment-friendly agricultural products was the middle level, and that mean monthly expenditure on environment-friendly agricultural products was 91,193 won. A multiple regression analysis was computed and indicated that higher spending on environmentally friendly agricultural products was related to high levels of consumer knowledge, positive attitudes to environment-friendly agricultural products, higher levels of household income, being a housewife in terms of occupation position, and post-graduate education levels. Furthermore, results also implied that consumer knowledge and attitudes to environment-friendly agricultural products were of greater influences than the demographic variables in their influence over spending on environment-friendly agricultural products.

References

  1. 강이주. (2008). 주부들의 생활양식유형에 따른 유기농산물 구매특성 분석. 소비문화연구, 11(1), 1-20.
  2. 김상오, 김민희, 심재화. (2008). 소비자의 친환경농산물 인식 및 구매행동에 대한 이해. 한국유기농업학회지, 16(1), 21-42.
  3. 김성숙. (2007). 소비자의 식품안전에 대한 태도와 친환경농산물 구매행동에 관한 연구. 한국가정관리학회지, 25(6), 15-32.
  4. 김이선. (2005). 친환경농산물 이용현황 및 만족도조사. 숙명여자대학교 석사학위논문.
  5. 김창길, 김태영, 서성천. (2005). 친환경농산물에 대한 소비자선호와 구매행태 분석. 농촌경제연구원 연구 보고서.
  6. 김창길, 정학균, 문동현. (2009). 최근 국내외 친환경농산물의 생산실태 및 시장 전망. 한국농촌경제연구원 연구보고서.
  7. 남상민. (2004). 친환경농산물에 대한 소비자태도 및 마케팅전략에 관한 연구. 한국마케팅과학회 학술발표대회 논문집-2, 381-409.
  8. 박소진, 유소이. (2007). 건강동기와 환경에 대한 관심이 유기농 식품 선택에 미치는 영향연구. 소비문화연구, 10(4), 107-126.
  9. 박현태, 강창용, 정은미. (1999). 친환경농산물의 유통 개선방향. 한국농촌경제연구원 연구보고서.
  10. 배성의, 윤준상, 이종상, 김창호, 윤길선. (2004). 친환경농산물 소비자의 소비행태에 관한 특성분석. 지역사회생활과학회지, 15(9), 149-163.
  11. 신철노, 김진석. (2008). 소비자의 친환경농산물 구매형태 조사연구. 농업생명과학연구, 42(1), 77-91.
  12. 안병렬. (2005). 친환경농산물에 대한 구매행태 특성분석: 광주광역시 소비자를 중심으로. 한국유기농업학회지, 13(3), 229-242.
  13. 이기춘. (1985). 소비자 능력개발을 위한 소비자교육에 관한 연구: 청소년 소비자를 중심으로. 서울대학교 박사학위논문.
  14. 이유시, 홍미현, 류경, 김애정, 하상도. (2009). 친환경농산물 소비행태조사-대형할인마트 고객을 중심으로. 한국식품위생안전성학회지, 24(2), 111-123.
  15. 이종성, 오주성, 손흥대, 양원진, 정원복, 정순재, 김도훈. (2002). 우리나라 친환경농산물에 대한 소비자 의향분석. 생명과학회지, 12(4), 433-441.
  16. 이학식, 안광호, 하영원. (2007). 소비자행동 4판, 서울: 법문사
  17. 이학식, 임지훈. (2009). SPSS 16.0매뉴얼, 서울: 법문사
  18. 전태갑. (2005). 친환경농산물 유통의 문제점과 개선방안. 식품유통연구, 18(1), 74-95.
  19. 최태길, 조태환, 김태균. (2000). 더블허들모형에 의한 품질인증 상추 수요분석. 농업경제연구, 44(1), 81-93.
  20. 허경옥. (2005). 유기농산물구매 및 추가지불가격 영향요인 분석. 한국가족자원경영학회지, 9(2), 77-92.
  21. 허경옥, 배미경, 김기옥, 이승신, 박선영. (2000). 생활과학 연구방법과 통계분석, 서울: 교문사
  22. 허미영. (2005). 유기농산물 소비에 대한 사회학적 접근. 농촌사회, 15(2), 45-83.
  23. 허승욱, 김호. (2003). 수도권 소비자의 친환경농산물 소비실태 분석과 소비확대 전략. 한국유기농업학회지, 11(4), 16-38.
  24. 현태선, 김완수. (1997). 일부 도시주부들의 수입농산물과 우기농산물에 대한 인식 및 소비실태조사. 지역사회영양학회지, 2(1), 74-85.
  25. Cicia, G., Del Giudice, T., Ramunno, I. (2009). Environmental and health components in consumer perception of organic products: Estimation of willing to pay. Journal of Food Products Marketing, 15(3), 324-336. https://doi.org/10.1080/10454440902925930
  26. Chen, M. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and Preference, 18(7), 1008-1021. https://doi.org/10.1016/j.foodqual.2007.04.004
  27. Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behavior, 5(5), 420-430. https://doi.org/10.1002/cb.190
  28. Loureiro, M., McCluskey, J., & Mittelhammer, R. (2002). Will consumers pay a premium for eco-labled apples? Journal of Consumer Affairs, 36(2), 203-220. https://doi.org/10.1111/j.1745-6606.2002.tb00430.x
  29. Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K.(2008). Attitudes and behavior towards organic products: An exploratory study. International Journal of Retailing & Distribution Management, 36(2), 158-175. https://doi.org/10.1108/09590550810853093

Cited by

  1. The Consumption Behavior and Perceptions of Environmentally-friendly Agricultural Products According to the Lifestyles of Housewives in the Jeonbuk Area vol.20, pp.3, 2011, https://doi.org/10.5934/KJHE.2011.20.3.677
  2. A Study on the Pattern of Consumption Behavior of Environmentally-friendly Agricultural Products by Housewives and an Assessment of the Need for Environmentally-friendly Agricultural Products in Childcare Centers in Jeonju vol.25, pp.2, 2012, https://doi.org/10.9799/ksfan.2012.25.2.215
  3. Changes in Physicochemical Properties of Haetsun Vegetables by Blanching vol.41, pp.5, 2012, https://doi.org/10.3746/jkfn.2012.41.5.647
  4. A Study on Purchasing Agricultural Products of Re-visitors In Traditional Market Using Double Hurdle Model vol.21, pp.2, 2015, https://doi.org/10.7851/ksrp.2015.21.2.137
  5. Study on Importance-Performance Analysis Regarding Country-of-Origin Labeling for Restaurants vol.31, pp.1, 2015, https://doi.org/10.9724/kfcs.2015.31.1.053
  6. Antagonistic Activities of Bacillus spp. Strains Isolated from Tidal Flat Sediment Towards Anthracnose Pathogens Colletotrichum acutatum and C. gloeosporioides in South Korea vol.31, pp.2, 2015, https://doi.org/10.5423/PPJ.OA.03.2015.0036
  7. Perception and Purchase Behavior on Environment-friendly Agricultural Products of College Students in Daejeon vol.31, pp.3, 2015, https://doi.org/10.9724/kfcs.2015.31.3.328
  8. Importance-Performance and Willingness to Purchase Analyses of Home Meal Replacement Using Eco-Friendly Food Ingredients in Undergraduates according to Gender vol.44, pp.12, 2015, https://doi.org/10.3746/jkfn.2015.44.12.1873
  9. The Influence of Consumption Values on Attitudes and Purchase Intentions of Consumers towards Gluten-free Products vol.33, pp.2, 2017, https://doi.org/10.9724/kfcs.2017.33.2.218
  10. Perception of Eco-friendly Agricultural Products and Food Service Satisfaction of Elementary and Middle School Students According to Eco-friendly Food Service Day in Chungnam vol.42, pp.1, 2013, https://doi.org/10.3746/jkfn.2013.42.1.114
  11. Perception of environment-friendly foods and satisfaction with school meals among students, their parents, and nutrition teachers at elementary schools in the Jindo area, Jeonnam vol.46, pp.4, 2013, https://doi.org/10.4163/jnh.2013.46.4.369
  12. Perception of Use of Environment-friendly Agricultural Products during School Foodservice of Mothers of Elementary School Students in Gyeonggi vol.23, pp.3, 2018, https://doi.org/10.5720/kjcn.2018.23.3.234
  13. Factors Influencing the Purchase Intention of Environment-Friendly Agricultural Products for Mothers with Elementary School Children vol.29, pp.1, 2018, https://doi.org/10.7856/kjcls.2018.29.1.97