Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Innovation System Module for Ethics Management of Fashion Industry: Focused on Ethics Values between Consumers and Entrepreneurs

패션 기업의 윤리경영을 위한 혁신시스템 Module 개발: 소비자와 업체인의 윤리의식을 중심으로

  • Received : 2009.04.20
  • Accepted : 2009.07.13
  • Published : 2010.02.28
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Abstract

The purposes of this study were to examine effects of individual's ethics on corporation ethics and corporation ethics management and perception for corporation ethics management innovation system, and to compare consumers' and entrepreneurs' perceptions toward innovation system for ethics management in fashion industry. The subject used for this study were 260 subjects (117 consumer and 143 entrepreneurs). For data analysis, descriptive statistics, Pearson's correlations, Cronbach's alpha, regression, and t-test were used. As the results, first, ethic values on idealism and machiavellism significantly influenced on the business ethics. Business ethics also affected on business ethics management. In addition, business ethics management influenced on perception for ethics management innovation system. Finally, there were significant differences between consumers and entrepeneurs on perceptions toward innovation system for ethics management. Based on these results, prevention marketing strategies of counterfeit goods would be provided.

Keywords

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