International Journal of Costume and Fashion

  • 제10권2호
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  • Pages.1-13
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  • 2010
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  • 2233-9051(pISSN)
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  • 2288-7490(eISSN)
한국복식학회 (The Korean Society of Costume)
권호 표지

Marital Impact on Appearance Management Behaviors and Clothing Selections among Married Couples

  • Yoo, Jeong-Ju (Dept. of Family and Consumer Sciences, Baylor University)
  • 발행 : 2010.12.31
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초록

The purpose of this study is to investigate the behavioral complexities frequently arising in married couples with respect to clothing choices. Symbolic interaction theory was used to understand how spousal influence affects clothing selection after marriage. A convenient sample of nine married couples was interviewed for the data collection. A content analysis revealed how marriage affected their clothing choices, types of communication conveyed with their spouses about clothes and shopping patterns. The primary result indicated that individuals take their spouses' clothing preferences into consideration. Couples exhibited varying frequencies of communication about clothing choices and developed a variety of shopping patterns. As a result of the findings from this study, future research directions are suggested.

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