Cited by
- Determinants of E-Payment Systems Success vol.4, pp.3, 2012, https://doi.org/10.4018/jea.2012070102
- Predicting Users' Continuance Intention Toward E-payment System vol.5, pp.1, 2014, https://doi.org/10.4018/ijissc.2014010104
Journal of Computing Science and Engineering
- Volume 4 Issue 1
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- Pages.53-79
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- 2010
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- 1976-4677(pISSN)
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- 2093-8020(eISSN)
DOI QR Code
A Framework for Investigating Mobile Web Success in the Context of E-commerce: an Analytic Network Process (ANP) Approach
- Salehi, Mona (Lulea University of Technology/IUC) ;
- Keramati, Abbas (University of Tehran) ;
- Didehkhani, H. (Azad University, Science and Research Branch)
- Received : 2009.06.29
- Accepted : 2009.09.21
- Published : 2010.03.31
Abstract
This study proposes a framework to investigate the factors of mobile web success in the context of e-commerce, and the relative importance of these success factors in selecting the most preferred mobile web. First, the Updated Delone and Mclean IS success model (2003) is chosen to extract significant mobile web success factors in the context of e-commerce. Second, it is extended through applying an Analytic Network Process (ANP) approach for investigating the relative importance of each factor and ranking alternative mobile webs in the context of e-commerce. The choice of success measure is a function of the context, which is the objective of this study. Thus, the present study is aimed at evaluating the success of an e-commerce mobile web by customizing measures of the Updated Delone and McLean IS Success model according to the context.