Consumption and Preference of Korean Perilla Leaves(Penilla frutescens var. japonica Hara) by Daejeon Area Consumers

연령에 따른 대전 지역 소비자들의 깻잎 소비 형태 및 기호도 조사

  • 정혜정 (우송대학교 외식조리유학과) ;
  • 천희숙 (우송대학교 외식산업경영학과)
  • Received : 2010.02.02
  • Accepted : 2010.04.07
  • Published : 2010.04.30

Abstract

The study examined the preference and style of consumption of perilla leaves(Perilla frutescens var. japonica Hara), a popular food item in Korea, by consumers in the Daejeon area. Of the respondents 35.2% purchased perilla leaves in a large super-market limited to two to three bundles. Comsumer preferences were to consume the leaves raw or pickled with salt or soy sauce, or use as a fish soup ingredient. The majority of consumers aged 20~29-years-of age preferred to wrap sashimi with perilla leaves. As a side dish, regardless of age, consumers preferred to pan-fried perilla leaves with mincedmeat and perilla leaves.

Keywords

References

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