Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지

Evaluation Model for User Satisfaction on the Full-Browsing Mobile Web Services

풀 브라우징 방식의 모바일 웹 사용자 만족도 평가모형

  • 박세권 (중앙대학교 산업과학대학 정보시스템학과) ;
  • 강영준 (중앙대학교 일반대학원 정보시스템학과) ;
  • 조옥현 (중앙대학교 일반대학원 정보시스템학과) ;
  • 류승완 (중앙대학교 일반대학원 정보시스템학과) ;
  • 신동천 (중앙대학교 산업과학대학 정보시스템학과)
  • Received : 2010.01.17
  • Accepted : 2010.03.05
  • Published : 2010.03.31
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Abstract

Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

Keywords

References

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