The Korean Journal of Applied Statistics (응용통계연구)

The Korean Statistical Society (한국통계학회)
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Computing the Repurchase Index Based on Statistical Modeling

  • Received : 20100300
  • Accepted : 20100600
  • Published : 2010.08.31
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Abstract

This paper computes the repurchase index based on statistical modeling. Using the transaction record of a certain product, the repurchase index is obtained by fitting the Poisson regression model. The customers are classified into 5 groups based on the index giving the information about the propensity to repurchase.

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