참고문헌
- Au, W., C. C. Chan, and X. Yao, "A Novel evolutionary data mining algorithm with applications to churn prediction," IEEE Transactions on evolutionary computation 7, 6 (2003).
- Buttle, F., Customer Relationship Management, 1st Ed. Massachusetts, USA: Elsevier, 2004.
- Hou, L. and X. W. Tang, Multi‐dimensions evaluating system of customer value, In: Frontiers of Systems Research and Applications in China, Beijing, China, (2005), 420‐424 (in Chinese).
- Hwang, H., T. Jung, and E. Suh, "An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry," Expert Systems with Applications 26 (2004), 181‐188. https://doi.org/10.1016/S0957-4174(03)00133-7
- Kotler, P., Marketing Management, 11th Ed. New Jersey, USA: Pearson Prentice Hall, 2003.
- Lapierre, J., "Customer‐perceived value in industrial contexts," Journal of Business and Industrial Marketing 15, 2/3 (2000), 122‐140. https://doi.org/10.1108/08858620010316831
- Reichheld, F., "Loyalty‐based management," Harvard Business Review 21, 3/4 (1993), 64‐73
- Teemu, Mutanen, Customer churn analysis‐a case study, Research Report, No Vttr0118406.
- Van der Haar, J. W., R. G. M. Kemp, and O. Omta, "Creating value that cannot be copied," Industrial Marketing Management 30, 8 (2001), 627‐636. https://doi.org/10.1016/S0019-8501(99)00128-5
- Xu, C. and L. J. Meng, "On theoretical research of customer value," Journal of Shanxi Financial University 10 (2004), 23‐28 (in Chinese).
- Zeithaml, V. A., "Customer perceptions of price, quality, and value: A meansend and synthesis of evidence," Journal of Marketing 52 (1988), 2‐22. https://doi.org/10.2307/1251446