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Curriculum Development for fashion business education in Korean Universities

국내대학 패션분야 교육의 특성화를 위한 교육과정 개발 - 패션비즈니스 교육을 중심으로 -

  • 한연희 (숭의여자대학 패션디자인) ;
  • 정재은 (숭의여자대학 패션디자인) ;
  • 이주원 (숭의여자대학 패션디자인)
  • Received : 2010.05.20
  • Accepted : 2010.07.19
  • Published : 2011.02.28

Abstract

In order to develop a new fashion business curriculum, this study attempts to evaluate fashion business curriculum in both domestic and foreign schools and to analyze their existing training programs. The results of this study shows that the analysis of domestic fashion business curriculum shows that 'in the field' knowledge is in need for the new fashion education program where students can be more exposed to the industry environments especially in the area of markets, sales, distribution and management. Also, the analysis of fashion marketing curriculum of F.I.T and PARSONS school of design demonstrates their emphasis on practical as well as academic programs in marketing, distribution and merchandising. In addition, the research on sales person training program reflects that future sales persons will need stronger knowledge in customer analysis, product display and shop management. Based on these findings, this investigation proposes a revised second year fashion business undergraduate program. The academic program in this updated module will place heavier emphasis on such fields as marketing, distribution, product planning and sales management. Also recommended is that the second year students will be exposed to real-world experience by participating in various internships and workshops offered by major companies in the fashion field.

Keywords

References

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Cited by

  1. Analysis on the Standard Curriculum and Educational Institutions of the Academic Credit Bank System in Fashion Fields vol.51, pp.None, 2011, https://doi.org/10.21326/ksdt.2016..51.006
  2. 패션 전공 대학생들의 비즈니스 윤리 요소별 교육요구도 vol.28, pp.6, 2011, https://doi.org/10.29049/rjcc.2020.28.6.801