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A Study on Knowledge Service R&D Management Process Innovation : Through Marketing Intelligence Solution Development Case

사례를 통한 지식서비스 R&D 관리개선 연구 : 마케팅인텔리전스솔루션 기술개발 R&D 사례를 통해서

  • 김현수 (국민대학교 경영대학 경영학부)
  • Received : 2011.09.20
  • Accepted : 2011.12.12
  • Published : 2011.12.31

Abstract

The purpose of this research is to find a better knowledge service R&D management process. There are four basic characteristics in service : intangibility, inseparability, inconsistency, and no inventory. These intrinsic characteristics require us to change the traditional manufacturing sector based R&D management process. It is necessary to develop an effective knowledge service R&D management model to improve the competitiveness of the service industry and Korean economy. A model case knowledge service R&D has been performed to find a better R&D management model. The whole cycle of R&D process, such as planning, selection, performing, and evaluation has been reviewed by real experience. Several important aspects of R&D process are compared between manufacturing R&D and service R&D. A knowledge service R&D management framework has been suggested. The results of this research can be used for building a better service R&D management process.

Keywords

References

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