Korean Journal of Agricultural Science (농업과학연구)

Institute of Agricultural Science, CNU (충남대학교 농업과학연구소)
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A consumer perception for the safety of imported chinese food : the place of origin or environmental-friendliness of the raw bean?

중국산 수입식품 안전성에 대한 소비자 인식 - 원료 콩의 원산지인가 친환경성인가? -

  • Choi, Se-Hyun (Dept. of Agricultural Economics, Pusan National University) ;
  • Gim, Uhn-Soon (Dept. of Agricultural Economics, Chungnam National University) ;
  • Lee, Hyun-Ju (Dept. of Agricultural Economics, Kyungpook National University) ;
  • Cho, Jae-Hwan (Dept. of Agricultural Economics, Pusan National University)
  • 최세현 (부산대학교 생명자원과학대학 농업경제학과) ;
  • 김은순 (충남대학교 농업생명과학대학 농업경제학과) ;
  • 이현주 (경북대학교 농업생명과학대학 농업경제학과) ;
  • 조재환 (부산대학교 생명자원과학대학 농업경제학과)
  • Received : 2011.02.16
  • Accepted : 2011.06.20
  • Published : 2011.06.30
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Abstract

This study aims to examine the consumer preference for packaged bean curd that takes a growing public interest. Specifically, this study tried to examine which is more important - the place of origin of the raw bean or the environmental-friendliness of the raw bean. Surveys were conducted to obtain information, such as the consumer evaluation for food safety on imported food products from China and the consumer perception of Chinese organic food products, Using the binary probit model, the relationship between consumer's choice of packaged bean curd and potentially important factors that can affect the consumer's choice was analyzed. A summary of this research and some policy implications follow. The results of this study can be used as the basic guideline as to how to extend the safety of imported food products, in general, and how to further develop the packaged bean curd industry in Korea, in particular.

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References

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