Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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A Study on the Effects of Perceived Characteristics on Continuous Usage Intention in Smartphone Application

스마트폰 애플리케이션 사용자의 지각된 특성이 지속사용의도에 미치는 영향에 관한 연구

  • 조유제 (숭실대학교 대학원 경영학과) ;
  • 최정일 (숭실대학교 경영학부)
  • Received : 2011.04.23
  • Accepted : 2011.06.10
  • Published : 2011.06.30
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Abstract

Due to the explosive growth of smartphone use, new type and format of business opportunity is being created. Despite the creation of added value using smartphone is very important, the past study on smart phone has been mainly focused on its functions and specifications. This study is intended to identify the factors that influence continuance usage intention of smartphone and to analyze the relationship between such factors and the expected confirmation. satisfaction, and usage intention. The result of this empirical study indicates that the perceived enjoyfulness and quality significantly affect users' expected confirmation and satisfaction, and social influence also affects users' continuance usage intention. Thus, it implies users place a high value on enjoyfulness and quality in using smartphone application and on social influence in choosing specific application. Finally this paper provides a detailed account of how customers accept smartphone application and their perceived characteristics affect the usage intention.

Keywords

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