Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Study on the Variables Influencing Female College Students' Body Shame and Appearance Change Intention: Comparison of Korea, China and Germany

여대생의 신체수치심과 외모변경의도에 영향을 미치는 변인 연구: 한국, 중국과 독일의 비교

  • 홍금희 (신라대학교 패션산업학부)
  • Received : 2011.01.19
  • Accepted : 2011.03.25
  • Published : 2011.08.31
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Abstract

This study aims to make a comparison between variables influencing female college students' body shame and appearance change intention in individualist culture(Germany) and collectivist culture(Korea, China), that which variable among individual's physical character(BMI), psychological character(public self-image), and sociocultural pressure has the biggest influence in each culture. The findings of the research are as follows. 1. The German group of female college students had the highest BMI, and there were no difference between Korean and Chinese group. Public self-consciousness, sociocultural pressure, ideal appearance attitude, body shame, and appearance change intention were highest in Korea and lowest in Germany. 2. The variables that affected body shame were powerful in the order of sociocultural pressure, appearance internalization, BMI, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, appearance internalization, and public self-consciousness. On the contrary, in the German group the order was appearance internalization, appearance awareness, sociocultural pressure, and public self-consciousness. 3. The variables that affected appearance change intention were powerful in the order of sociocultural pressure, body shame, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, body shame, and appearance awareness, and in the German group, the order was appearance internalization, body shame, and BMI.

Keywords

References

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  2. Objectified Body Consciousness, Drive for Thinness, and Drive for Muscularity vol.20, pp.6, 2018, https://doi.org/10.5805/SFTI.2018.20.6.656