Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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A Study on the Factors Promoting the Usage of WiBro Service

와이브로 서비스 활성화 방안

  • Yoon, Jong-Soo (College of Business Administration, Kangnam University)
  • Received : 2011.03.22
  • Accepted : 2011.05.06
  • Published : 2011.07.31
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Abstract

This study was to investigate which factors promote the usage of WiBro service, and to propose a few of research propositions on the relationships between these factor and characteristics of mobile Internet usage. To accomplish these research purposes, the study defined research variables such as factors promoting the usage of WiBro service, characteristic of mobile Internet usage, and types of user based on the review of mobile Internet service related studies. The study performed various statistical analyses using survey questionnaires on mobile Internet users, and finally proposed some research propositions, based on the analysis results, that could be used in the future studies.

본 연구는 향후 국내에서 WiBro 서비스를 활성화시키기 위한 방안을 모색하는데 목적을 두고 있다. 이러한 연구목적을 달성하기 위하여, 본 연구에서는 국내의 무선인터넷 사용자들을 대상으로 설문조사를 실시함으로써, 무선인터넷 이용 특성(이용수준, 이용장소, 선호요금체계)과 WiBro 서비스 활성화를 위한 요인(기술인프라, 정부정책, 콘텐츠, 단말기, 서비스 사업자)에 대한 인식도 등을 파악하였다. 또한, 설문응답자의 무선인터넷 이용 특성에 따라 WiBro 서비스 활성화를 위한 요인에 대한 인식도가 차이가 있는가를 분석함으로써, 향후 관련 실증연구들에서 활용될 수 있는 연구명제를 제시하였다.

Keywords

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