Abstract
The population of internet users are rapidly increasing and the interest of the internet survey is also increasing. Recent years has seen a transition from traditional modes of data collection into internet survey. Some surveys are administered with mixed modes of traditional data collection methods and internet survey, and some surveys are conducted through internet only instead of traditional modes, such as telephone survey, postal survey, face-to-face interviews and so on. However, one of most crucial parts of a survey is the reliability of the collected data and internet survey is no exemption. Changwon National University has been annually conducting a survey of new students and transfer students with almost same contents of questionnaire. The survey is a longitudinal survey and it had been administered by paper-pencil surveys until 2009. In 2010 the survey was administered through internet. Every students has to login with student ID number and the last 7-digit of national identity registration number, and complete the 2010 survey before registration their courses. If they leave any question without being answered, then could not move to the registration site for courses. This study explores the distortion of responses using the new students survey of Changwon National University, which could occur when the survey responses are not confidential. We find that the distortion of responses occurs from the questions with social desirability pressure, pressure of winning favor with the researcher, and pressure of explaining their situations. There are no distortion of responses from the questions which are describing simple opinions or simple facts, for example, the place they plan to live while in school.
최근 인터넷조사에 대한 관심은 점차 증가하고 있고, 인터넷조사만을 전문적으로 대행하는 회사들도 생겨나고 있다. 모든 조사의 생명은 조사결과의 신뢰성이라 할 수 있고, 인터넷조사도 예외는 아니다. 본 연구는 익명성이 보장되지 않는 인터넷 설문조사에서 익명성 훼손이 응답에 미치는 영향을 사례를 통해 살펴보았다. 창원대학교 신입생실태조사는 수년간 신(편)입생을 대상으로 동일한 조사문항들로 실시된 종단조사로, 2009학년도 이전까지는 익명성이 보장되는 지필조사로 실시되었으나 2010학년도에는 익명성이 보장되지 않는 인터넷조사로 실시되었다. 시계열적 비교분석을 통해, 응답자들의 익명성 훼손으로 인해 응답왜곡이 발생한 조사문항들과 그렇지 않은 조사문항들의 연도별 응답항목들의 응답률 차이를 이용하여 익명성 훼손의 영향과 정도를 살펴보았다.