Journal of Information Technology Services (한국IT서비스학회지)
- Volume 10 Issue 1
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- Pages.35-46
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- 2011
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- 1975-4256(pISSN)
DOI QR Code
Social Network Analysis Using Booth Visiting Data
부스 방문데이터를 활용한 사회 네트워크 분석
Abstract
As development of exhibition, it has been an important issue to analyze exhibition for the next success of exhibition. A lot of existing researches have focused on the exhibitor's and visitor's satisfaction problem. However, the exhibitor's satisfaction and success of exhibition come from the analysis of exhibition in the network level. Booths composing exhibition are regarded as nodes in network, so the trace of visitors visiting booths can construct the arc of networks. The purpose of this study is to analyze the booth visiting pattern and components of network through social network analysis using data collected in the
Keywords
- Social Network Analysis;
- Booth Network;
- Component Analysis;
- Degree Centrality;
- Betweenness Centrality