Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Analysis on the Demand for Ubiquitous Healthcare Services: Focusing on Home-based Telemedicine and Telehealthmanagement Services

유헬스 서비스 수요 분석: 댁내기반 원격의료.건강관리서비스를 중심으로

  • 고대영 (산업연구원 서비스산업연구센터) ;
  • 조현승 (산업연구원 서비스산업연구센터)
  • Received : 2011.07.01
  • Accepted : 2011.09.17
  • Published : 2011.09.30
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Abstract

The purpose of this study is to analyze the demand for telemedicine and telehealthmanagement services, which are key elements of home based u-health. The conjoint analysis, which is a conventional method for demand analysis for newly introduced products, is employed, utilizing the survey data on 500 seoul citizens. Further, multivariate probit model is used to estimate the demand. The result shows that the demand for telemedicine services is greater than that of telehealthmanagement services. Further, home-based u-health services will play a role as a complementary for face-to-face medical treatments, rather than a substitute. Meanwhile, the demand for home-based u-health services is found to be very sensitive to price.

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References

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