KSCE Journal of Civil and Environmental Engineering Research (대한토목학회논문집)

Korean Society of Civil Engeneers (대한토목학회)
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Analysis of Car Dependence in Seoul Metropolitan Area

서울 수도권의 자동차 의존성 분석

  • Received : 2011.07.11
  • Accepted : 2012.01.20
  • Published : 2012.04.30
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Abstract

Korea Train Express (KTX) is now leading the train industry, heralding a new renaissance of transportation and changing the old construction-oriented policy to one based on customers' needs that intends to offer better service in speed, convenience, and space creation around the railroad stations. These new policies aims to provide differentiated 'utility' based services, with the commitment to environmentally friendly 'green growth'. Nevertheless, the new policy has the unspecified 'public' as its target and tends to change bus users to train users rather than automobile users to train users. Furthermore, due to the heavy dependence on automobiles, there exists the definite limit of the new policy to attract the automobile users to train services. The purpose of this paper is to analyze the car dependence in Seoul metropolitan area. Based on the analysis using structure equation modeling, it can be described that environment consciousness and public satisfaction level affect on the car dependence. Author concludes that emotional marketing needs to go with utility marketing and Incentive marketing to weaken the heavy dependence on automobiles and to successfully prompt the change to train services.

최근 철도정책이 KTX 개통 이후 속도 향상, 편의성 개선, 역 중심의 공간창출 등 이용자 서비스 중심으로 전환하는 중에 있다. 이는 철도의 차별화 서비스 전략으로 녹색교통수단의 입지를 강화하고자 하는 데 있다. 이러한 철도 유틸리티 개선 노력에도 불구하고 국민의 자동차 의존적 교통행동양식 때문에 자동차에서 철도로의 전환에 한계가 있다. 본 논문에서는 수도권 통근자 대상으로 자동차 의존성을 분석하였다. 자동차 의존성 분석결과 환경의식은 대중교통만족도와 함께 자동차 의존성에 영향을 미치는 중요한 변수로 작용하였고, 이는 철도 서비스 개선과 함께 환경의식을 이용한 사회마케팅이 자동차의존성을 약화시킬 수 있는 정책대안이 될 수 있다 것을 확인하였다.

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