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A Qualitative Study on the Consumption Value of Preschooler Clothing by Mothers

취학 전 자녀에 대한 부모의 유아복 소비가치에 관한 질적 연구

  • 이영주 (성신여자대학교 의류학과) ;
  • 이주연 (성신여자대학교 의류학과)
  • Received : 2012.08.02
  • Accepted : 2012.10.16
  • Published : 2012.10.31

Abstract

Due to the growth of the preschooler clothing industry, significant research has been conducted on the pursued benefits, purchase behavior, and purchase intension related to preschooler clothing; however, reports on the consumption value of preschooler clothing remain limited. This study provides a consumption value for preschooler clothing through qualitative research. A total of 15 mothers of preschoolers aged 1-6 years old were interviewed on the consumption value of preschooler clothing. The subsequent consumption value of preschooler clothing consisted of 9 major factors (vicarious satisfaction value, social display/image value, safety value, convenient value, economic value, distinguishable value, expressive-aesthetic value, fashionable value and conditional value). In addition, the vicarious satisfaction value, social display/image value, safety value, and convenient value were new-expressed values that differed from previous reports on the consumption value of adult clothing.

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Cited by

  1. Construct validity and criterion-related validity of consumption value in preschooler clothing vol.21, pp.3, 2013, https://doi.org/10.7741/rjcc.2013.21.3.413