Journal of the Korean Society for information Management (정보관리학회지)

Korean Society for Information Management (한국정보관리학회)
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Assessing e-Book Success Model based on the Information System Success Model

정보 시스템 성공 모형을 적용한 e-Book 성공 모형의 평가

  • 오창규 (경남대학교 e-비즈니스학과)
  • Received : 2012.11.13
  • Accepted : 2012.12.16
  • Published : 2012.12.30
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Abstract

With the proliferation of the e-Book industry, people are increasingly interacting with e-Book as information systems. While e-Book contains the components regarded as an information system(IS), few studies have been conducted to assess the success of e-Book from IS perspective. This study proposed and empirically evaluated an e-Book success model. Structural equation modeling techniques were applied to the data collected by questionnaire from 241 users of e-Book. Every relationship among constructs was significantly supported by the data. This finding provided theoretical implications to extend existing e-Book research into the broader IS research area. Furthermore, this study illustrated the use of multi-group structural analysis to test the differences in structural weights between high e-Book and high paper book utility groups. The managerial implications of the results in setting different relationships and allocating appropriate paths to vitalize the e-Book market were discussed.

최근 국내적으로 e-Book 산업에 대한 성장 전망을 실현화하기 위한 노력은 끊임없이 진보되어 왔다. e-Book의 경우 정보 시스템 영역에서 가치 시스템을 구현하고 있음에도 불구하고, e-Book을 정보 시스템 영역으로 확장하여 사용자 입장에서 성공 메커니즘을 살펴본 연구는 찾아보기 힘들다. 이에 본 연구에서는 e-Book의 성공 모형을 제안하고 평가를 수행하였다. 전체 241명의 e-Book 사용자들로부터 자료를 수집하여 구조방정식 모형을 통해 검증하였다. 그 결과 모든 구성개념들의 관계가 유의적으로 도출됨으로써 e-Book의 연구 영역을 정보 시스템 연구 영역으로 확장할 수 있는 이론적 토대를 마련하였다. 아울러 경로별 멀티그룹 구조모형 분석을 통해 개인의 지각된 효용 차이에 따라 e-Book의 성공 요소들이 서로 상이하게 영향력을 행사함을 밝힘으로써 e-Book 시장을 활성화 할 수 있는 실무적인 시사점을 논의하였다.

Keywords

Acknowledgement

Supported by : 경남대학교

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