Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The effects of Talent Types and Self-Appearance Perception on Make-up and Hair Appearance Management Behaviour

재능유형, 자기외모인식이 화장, 헤어외모관리행동에 미치는 영향

  • Koo, Insook (Dept., of Consumer Life Information, College of Human Ecology, Chung Nam National University)
  • 구인숙 (충남대학교 생활과학대학 소비자생활정보학과)
  • Received : 2012.06.11
  • Accepted : 2012.07.09
  • Published : 2012.12.30
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Abstract

This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.

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References

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