The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Formative Characteristics of Eco T-shirt Design

에코티셔츠 디자인의 조형적 특성

  • Lee, Kyoung-Hee (Dept. of Clothing & Textiles, Pusan National University, Research Institute of Ecology for the Elderly) ;
  • Lee, Ji-In (Dept. of Clothing & Textiles, Pusan National University, Research Institute of Ecology for the Elderly) ;
  • Kim, Sae-Bom (Dept. of Clothing & Textiles, Pusan National University, Research Institute of Ecology for the Elderly)
  • 이경희 (부산대학교 의류학과, 부산대학교 노인생활환경연구소) ;
  • 이지인 (부산대학교 의류학과, 부산대학교 노인생활환경연구소) ;
  • 김새봄 (부산대학교 의류학과, 부산대학교 노인생활환경연구소)
  • Received : 2011.11.21
  • Accepted : 2012.02.01
  • Published : 2012.02.29
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Abstract

The purpose of this research to look into formative characteristics of eco T-shirt design. Previous study researchers have mostly focused on overall eco fashion design, but on the other hand the research on eco product entity leaves much to be desired. We analyzed formative characteristics of eco T-shirt design that is easily accessible in real life and is easy to passing message. We selected 23 eco brands through internet and analyzed total 500 photos of eco T-shirt. Each photo was categorized by sex and the nations which belong to the eco fashion world associations. The content and statistical analysis was used for data analysis. The content of the research is as the following. First, it was found out that basic straight silhouette, achromatic color, human pattern, plant pattern, and eco-friendly organic material were used for the design of eco T-shirt. Second, it showed difference of silhouette, color, pattern according to nations. Third, it showed difference of silhouette, color, pattern according to sex. Fourth, symbolism of eco T-shirt was nature love, nature support, society ethicality, anti-sociality, and economics. This research aims for providing practical help and assistance to the development of eco T-shirt and its relevant industries.

Keywords

References

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