Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Effects of Conspicuous Consumption Tendency on Fashion Involvement by Age Groups

연령에 따른 과시소비성향이 패션관여도에 미치는 영향

  • Park, Hyun-Ju (Dept. of Fashion Design & Merchandising, Kyungsung University) ;
  • Park, Sook-Hyun (Dept. of Fashion Design & Merchandising, Kyungsung University)
  • Received : 2011.08.09
  • Accepted : 2012.01.04
  • Published : 2012.02.28
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Abstract

The purpose of this study was examine the effects of the conspicuous consumption tendency by age on fashion involvement. Questionnaires were distributed to 554 females in their 20s-50s. for the final analysis. The results of this study were as follows. First, as a result of the examination of the differences between conspicuous consumption and fashion involvement by age, people in their 20s showed the highest conspicuous consumption and fashion involvement. Second, as a result of the analysis of the effects of the conspicuous consumption by age on the fashion involvement, people in their 20s and 30s influenced the appearance management among the factors of the individuality pursuit orientation and those in the 40s physical supplementation and appearance management and those in the 50s the physical supplementation and sexual appeal. The brand orientation factor influenced social symbol to all the people in their 20s to 50s and the high price orientation factor did not influence any of the people in their 20s to 50s. The trend pursuit orientation factor showed its influence on appearance management to those in their 30s and sexual appeal and conformity to those in their 40s.

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