Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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The Influencing Factors on the Online-Based Interpersonal Relationships Formation of the SNS Users

SNS 사용자의 온라인기반관계 형성에 미치는 영향 요인

  • Heo, Song-Ji (Dept. of Contents Design, Seoul Women's University) ;
  • Kim, Ja-Young (Dept. of Contents Design, Seoul Women's University) ;
  • Jang, Hee-Jin (Dept. of Contents Design, Seoul Women's University) ;
  • Park, Su-E (Dept. of Contents Design, Seoul Women's University) ;
  • Ko, Hye-Young (Dept. of Contents Design, Seoul Women's University)
  • 허송지 (서울여자대학교 콘텐츠디자인학과) ;
  • 김자영 (서울여자대학교 콘텐츠디자인학과) ;
  • 장희진 (서울여자대학교 콘텐츠디자인학과) ;
  • 박수이 (서울여자대학교 콘텐츠디자인학과) ;
  • 고혜영 (서울여자대학교 콘텐츠디자인학과)
  • Received : 2012.02.20
  • Accepted : 2012.03.07
  • Published : 2012.04.20
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Abstract

In this paper, our goal is to investigate the influencing factors on the online-based interpersonal relationships formation of the SNS users. To achieve this, first, we collected the influencing factors on the online-based interpersonal relationships, conducted survey, and then we analyzed the data with the PLS(Partial Least Square) and structural equation. As a result, we verified the main cause of factors as personal, relational and environmental factors and 8 kinds of detailed factor as social attraction, physical attraction, informational post, reciprocality, similarity, contents quality, web appearance and perceived spatiality are the influencing factors on the online-based interpersonal relationships dimensions. Finally, these factors were proposed as the influencing factors on the online-based interpersonal relationships formation of the SNS users.

본 연구에서는 SNS 사용자들이 온라인을 기반으로 생성하는 대인관계에 미치는 영향 요인을 규명하고자 하였다. 이를 위해 우선 온라인 대인관계 영향 요인들을 문헌적 조사와 실증적 조사를 거쳐 수집한 후, 설문 조사를 실시하였고, PLS와 구조방정식을 이용하여 분석을 하였다. 그 결과 인과적 분류에 따른 개인적, 관계적, 환경적 요인과 사회적매력, 육체적매력, 정보게시성, 호혜성, 유사성, 컨텐츠퀄리티, 웹외양, 공동공간감 등 8가지 세부 요인들은 대인관계 차원에 영향을 미치는 요인으로 검증되었다. 최종적으로 이 요인들을 SNS 사용자들의 온라인 기반 대인관계에 영향을 미치는 요인으로 제안하였다.

Keywords

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