Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Voluntary Acceptance and Diffusion of Game Shut-Down Policy Based on Excellence Theory and Psychological Reactance Theory

게임 셧다운제도의 자발적 수용 및 확산방안에 관한 연구 : 우수성 이론과 심리적 반발이론을 중심으로

  • 박찬욱 (경희대학교 사회과학연구원) ;
  • 이신복 (서강대학교 경영전문대학원)
  • Received : 2012.02.13
  • Accepted : 2012.06.26
  • Published : 2012.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Recently, a Game Shut-down policy, partially limiting the time for the use of online game service, has been implemented in order to protect the youth from the excessive use of games by limiting their access to games in the late hours, based on the serious side effects of online games on the youth. However, the effectiveness of a Game Shut-down policy becomes a social issue. Thus, this study aims to investigate the alternative policies through the levels of the communications suggested by the theory of excellence, for the successful implementation of the policy. As a result of the study, the government and students, the recipient of those policies, need to strengthen their two-way communication in respect of the Game Shut-down policy, breaking from the existing views on the perception. The problem is that the current government's way of the communication for the Game Shut-down policy is one-way and it is aiming at achieving the objectives only. Thus, the communication in this manner will cause the side effect. 'the opportunistic violation of the system in the future', even if the students seemingly accept the system. Two-way communication will enhance the motivation for the voluntary acceptance of the system and lower the motivation for the opportunistic violation of the system. Thus, the government needs to strengthen two-way communication in the future.

Keywords

References

  1. 노진철, "2008년 촛불집회를 통해 본 광우병 공포와 무지의 위험소통", 경제와 사회, 제84권(2009), pp.158-182.
  2. 민혜림, "청소년의 심리적 반발심, 정서적 회피 및 자기노출이 또래애착에 미치는 영향", 명지대학교, 석사논문, 2008.
  3. 유홍식, "인터넷게임에 대한 제 3자 편향적 지각과 규제 태도에 미치는 영향에 관한 연구", 언론과학연구, 제11권, 제2호(2011), pp.333-364.
  4. 이춘호, "청소년의 사회성 향상을 위한 온라인 게임 내 윤리적 사회 환경 마련 제안", 한국컴퓨터게임학회논문지, 제17권(2009), pp. 151-157.
  5. 이혜란, 이연숙, "교사의 면대면 수업과 사이버 가정 학습의 학습 효과 비교", 한국 가정과 교육학회지, 제21권, 제2호(2009), pp.139-158.
  6. 이해국, 김현수, 이태진, "온라인 게임 셧다운제 도입에 따른 비용편익분석 연구", 여성가족부, 2011.
  7. 오세종, "출판산업의 CSR 홍보효과 제고 요인에 관한 연구", 출판잡지연구, 제16권, 제 1호(2008), pp.144-165.
  8. 정창현, "총체적 위기 빠진 이명박 정부:MB식 리더십에 등 돌린 지지층-국민은 일방적 밀어붙이기 아닌 소통 원한다", 민족21, 제87권(2008), pp.34-39.
  9. 조정남, "청소년이 지각한 부모-자녀 갈등과 심리적 반발심 및 진로태도성숙도와의 관계", 서강대학교, 석사논문, 2006.
  10. 채서일, 마케팅조사론, 학현사, 2001.
  11. 한국인터넷진흥원, 한국인터넷백서, 한국인터넷진흥원편집부, 2011.
  12. 행정안전부, 한국정보화진흥원, 2010 인터넷 중독실태조사, 2010.
  13. 홍성묵, 김선주, 이만영, "심리적 반발심을 어떻게 측정할 것인가", 한국심리학회지, 제13권, 제1호(1994), pp.153-166.
  14. Brehm, J. W., A theory of psychological reactance, New York:Academic Press, 1966.
  15. Brehm, J. W. and S. S. Brehm, Psychological reactance:A theory of freedom and control. San Diego, CA:Academic Press, 1981.
  16. Grunig, L. A., J. E. Grunig, and D. M. Dozier, Excellent public relations and effective organizations:A study of communication management in three countries, Lawrence Erlbaum Associates, New Jersey, 2002.
  17. Grunig, J. E., "Three stopping experiments on the communication of science", Journalism Quarterly, Vol.51, No.3(1974), pp.387-399. https://doi.org/10.1177/107769907405100301
  18. Grunig, J. E. and T. Hunt, Managing Public Relations, Cengage Learning, 1984.
  19. Grunig, J. E. and L. A. Grunig. Models of public relations and communication, 1992.
  20. Hong, S.-M., "Hong's psychological reactance scale:A further factor analytic validation", Psychological Reports, Vol.70, No.1 (1992), pp.512-514. https://doi.org/10.2466/pr0.1992.70.2.512
  21. Hong, S.-M. and S. Faedda, "Refinement of the Hong psychological reactance scale", Educational and Psychological Measurement, Vol.56, No.1(1996), pp.173-182. https://doi.org/10.1177/0013164496056001014
  22. Hong, S.-M. and R. Ostini, "Further evaluation of Merz's psychological reactance scale", Psychological Reports, Vol.64 No.3(1989), pp.707-710. https://doi.org/10.2466/pr0.1989.64.3.707
  23. Locke, E. A., G. P. Latham, and M Erez, "The determinants of goal commitment", Academy of Management Review, Vol.13, No.1(1988), pp.23-39.
  24. Mavis, B. and B. Stoffelmayr, "Multidimensional evaluation of monetary incentive strategies for weight control", Psychological Record, Vol.44, No.2(1994), pp.239-252. https://doi.org/10.1007/BF03395130
  25. Miller, C. H., M. Burgoon, J. R. Grandpre, and E. M. Alvaro, "Identifying principal risk factors for the initiation of adolescent smoking behaviors:The significance of psychological reactance", Health Communication, Vol.19, No.3(2006), pp.241-252. https://doi.org/10.1207/s15327027hc1903_6
  26. Peters, T. and J. Waterman, In Search of Excellence, Warner Books, New York, 1982.
  27. Rhee, Y., "Global public relations:a crosscultural study of the excellence theory in South Korea", Journal of Public Relations Research, Vol.14, No.3(2002), pp.159-184. https://doi.org/10.1207/S1532754XJPRR1403_1
  28. Tracey, T. J. and M. Dundon, "Role anticipations and preferences over the course of counseling", Journal of Counseling Psychology, Vol.35, No.1(1988), pp.3-14. https://doi.org/10.1037/0022-0167.35.1.3
  29. Yun, S. H., "Toward public relations theory- based study of public diplomacy:testing the applicability of the excellence study", Journal of Public Relations Research, Vol.18, No.4(2006), pp.287-312. https://doi.org/10.1207/s1532754xjprr1804_1
  30. Rhee, Y., "Global Public Relations:A Crossculture study of the excellence theory in south korea", Journal of Public Rerations Research, Vol.14, No.3(2002), pp.159-184. https://doi.org/10.1207/S1532754XJPRR1403_1
  31. Wicklund, R. A., Freedom and reactance, Potomac, MD:Lawrence Erlbaum, 1974.