한국의류산업학회지 (Fashion & Textile Research Journal)

  • 제14권2호
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  • Pages.242-250
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  • 2012
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  • 1229-2060(pISSN)
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  • 2287-5743(eISSN)
한국의류산업학회 (The Society of Fashion and Textile Industry)
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침구의 추구혜택과 소비자 특성: 라이프스타일과 인구통계학적 변인을 중심으로

The Benefits Sought for the Bedding and Consumers' Characteristics: Focus on the Lifestyle and Demographic Characteristics

  • 진현정 (서울교육대학교 생활과학교육과)
  • Jin, Hyun-Jeong (Dept. of Science and Technology Education Seoul National University of Education)
  • 투고 : 2011.12.29
  • 심사 : 2012.03.19
  • 발행 : 2012.04.30
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초록

This study investigates the benefits consumers seek in buying and using bedding, sub-dimensions of lifestyle, and the relationship between those of the benefits and the dimensions of lifestyle. This study conducted a survey to verify benefits consumers seek in buying bedding. A questionnaire was developed to collect data to measure lifestyle, benefits sought for the bedding, and demographic variables. Research was conducted on married women aged between 20 and 59. Total 294 responses were analyzed using factor analysis, correlation analysis, t-test, and one-way ANOVA with SPSS 18.0. A factor analysis identified three dimensions of benefits sought for the bedding: utilitarian benefits, social benefit, and aesthetic benefit. Lifestyle consists of five dimensions: health seeking, social symbol seeking, leisure/country-living seeking, aesthetics seeking, and economy seeking. All dimensions underlying benefits consumers seek in buying bedding and all dimensions of lifestyle were correlated. As consumers get older, they tend to seek more utilitarian and social/psychological benefits of bedding.

키워드

참고문헌

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피인용 문헌

  1. The Effects of Lifestyles on Pursuing Benefits and Purchase Intention of Athleisure wear vol.19, pp.6, 2017, https://doi.org/10.5805/SFTI.2017.19.6.723