Communications for Statistical Applications and Methods

The Korean Statistical Society (한국통계학회)
권호 표지
DOI QR코드

DOI QR Code

Determinants for Korean Film Success: Reflection of Mass Culture Code and the Interaction Effect of Director and Actor

  • Received : 2012.06.13
  • Accepted : 2012.08.21
  • Published : 2012.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

The Korean film industry has grown fast since the 2000s in terms of entering the 50% market share level, the emergence of 10million box-office movies and export performance improvement; however, the earning rate of production and investment part has decreased and recorded a minus value since 2005. This article aims to find key the determinants for the success of Korean movies from 2001~2006, a period of high growth and success of the Korean film industry through a multiple regression analysis. This paper introduces new determinants such as the interaction effect of the director and lead actor as well as mass culture codes. Finally, the authors suggest some proposals to make the Korean Film Industry more profitable.

Keywords

References

  1. Ahn, S. and Kim, T. (2003). The determinants of opening share and decay rate in motion pictures, Journal of Korean Marketing Association, 18, 1-17.
  2. Basuroy, S., Chatterjee, S. and Ravid, S. A. (2003). How critical are critical reviews? The box office effects of film critics, star power, and budgets, Journal of Marketing, 67, 1-20.
  3. Choi, K. (1999). Success Factors of Film Product: Focuing on Buying Desicion Making of Viewers, Masters Thesis, Seoul National University.
  4. Dellarocas, D., Awad, N. F. and Zhang, X. (2004). Using Online Reviews as a Proxy of Word-of-Mouth for Motion Picture Revenue Forecasting, Working Paper.
  5. Desai, K. K. and Basuroy, S. (2005). Interactive influence of genre familiarity, star power, and critics'reviews in the cultural goods industry: The case of motion pictures, Psychology & Marketing, 22, 203-223. https://doi.org/10.1002/mar.20055
  6. Hahn, M., Kang, H. and Kim, D. (2010). Three stage performances and herding of domestic and foreign films in the Korean market, Korean Journal of Marketing, 11, 21-48.
  7. Hennig-Thurau, T., Huston, M. B. and Walsh, G. J. (2003). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach, Working Paper, 2003.
  8. Jansen, C. (2005). The performance of German motion pictures, profits and subsidies: Some empirical evidence, Journal of Cultural Economics, 29, 191-212. https://doi.org/10.1007/s10824-005-1157-4
  9. Jedidi, K., Robert, E. K. and Charles, B. W. (1998). Clustering at the movies, Marketing Letters, 9, 393-405. https://doi.org/10.1023/A:1008097702571
  10. Kim, H. (2002). An analysis of the changes in the structure and demand of Korean film industry, Journal of Korean Cultural Economics, 5, 85-107.
  11. Kim, S. (2005). KoreanMovie Culture, Worin, Seoul.
  12. KOFIC (2011a). Report of Korean Film Industry in 2011.
  13. KOFIC (2011b). A Study on the Facts and Profitability of Korean Film Industry in 2009.
  14. Krider, R. E. andWeinberg, C. B. (1998). Competitive dynamics and the introduction of new product: The motion picture timing game, Journal of Marketing Research, 35, 1-15. https://doi.org/10.2307/3151926
  15. Lee, S. (2006a). Success Story of 'King and the Clown', word of mouth rather than star, Dongascience, 246, 150-153.
  16. Lee, S. (2006b). Cost and Benefit of Screen Quota System in Korea, 2006 Economics Joint Conference.
  17. Lim, S. and Kim, J. (2005). An integrated study on determinants of performance in Korean film industry, In Proceedings of Spring Conference of Korean Society of Strategic Management, 336-362.
  18. Lim, S. and Lee, K. (2003). An empirical study on the effect of knowledge-based resources on perfor- mance: The case of Korean film industry during 1981-2000, Journal of Strategic Management, 6, 49-73.
  19. Litman, B. R. (1983). Predicting success of theatrical movies: An empirical study, Journal of Popular Culture, 16, 159-175. https://doi.org/10.1111/j.0022-3840.1983.1604_159.x
  20. Litman, B. R. and Ahn, H. (1998). Predicting financial success of motion pictures, B.R.Litman, ed. The Motion Picture Mega-Industry, Allyn & Bacon, NeedhamHeights, MA.
  21. Medved, M. (1992). Hollywood vs. America, Harper Collins, New York.
  22. Prag, J. and Casavant, J. (1994). An empirical study of the determinants of revenues and marketing expen- ditures in the motion picture industry, Journal of Cultural Economics, 18, 217-235. https://doi.org/10.1007/BF01080227
  23. Pyo, T. (2004). Forecasting Demands of Pre-Release Movie, Masters Thesis, Seoul National University.
  24. Ravid, S. A. (1999). Information, blockbusters, and stars: A study of the film industry, Journal of Business, 72, 463-492. https://doi.org/10.1086/209624
  25. Sawhney, M. S. and Eliashberg, J. (1996). A parsimonious model for forecasting gross box-office revenues of motion pictures, Marketing Science, 15, 113-131. https://doi.org/10.1287/mksc.15.2.113
  26. Shim, S. (2001). Challenges and Success Strategy for Korean Movies, Samsung Economic Research Institute, CEO Information, 316.
  27. Sochay, S. (1994). Predicting the performance of motion pictures, The Journal of Media Economics, 7, 1-20.
  28. Zufryden, F. S. (1996). Linking advertising to box office performance of new film releases?. A marketing planning model, Journal of Advertising Research, 36, 29-41.