일본 원전사고가 우리나라 소비자의 국내산 수산물 선호에 미친 영향

The Effects of Japan Fukushima Nuclear Plant Incident on S. Korean Consumers' Responses to Domestic Marine Products

The purpose of this study lies in analyzing the effects of Fukushima nuclear plant incident, due to the earthquake in the northeastern part of Japan, on South Korean consumers'responses to domestic marine products. Survey results show that the response to the event by all consumers is not significant, but not by individual consumer. Empirical results show that if consumers are relatively more interested in health issues, if they consume mollusca relatively more among marine products and if they are with children under the age of 14, they increased the consumption of domestic marine products while decreased that of Japanese seafood. On the contrary, if consumers take shellfish products relatively more among seafood, they reduced the consumption of domestic marine products as well as Japanese ones.