Journal of Fisheries and Marine Sciences Education (수산해양교육연구)

The Korean Society for Fisheries and Marine Sciences Education (한국수산해양교육학회)
권호 표지
DOI QR코드

DOI QR Code

Study on Marine Tourism Development Strategy of Yeosu City using a A'WOT Analysis Technique

A'WOT 분석 기법을 활용한 여수시의 해양관광 발전 전략에 관한 연구

  • Received : 2013.11.03
  • Accepted : 2013.12.12
  • Published : 2013.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

This Study is to suggest marine tourism development strategy of Yeosu city using a A'WOT analysis technique. Main findings of this study are summarized as following. First, SO(strength-opportunity) strategy is considered as the most important strategy and followed by ST(strength-threat), WO(weakness-opportunity) and WT(weakness-threat) strategy. Second, it can be concluded that marine tourism facility and contents development is considered as the most important factor and followed by marine sport-related marine training program development and so on. For further research, more concrete and empirical study is to be performed by each strategy in the future.

Keywords

References

  1. Baek, In-Hum(2009), A Strategic Development of Ulsan Port Using SWOT/AHP Method, Journal of Fisheries Marine Sciences Education, 21(2), 325-334.
  2. Choi, Yong-Bok(2012), Analysis on Selection Attributes of Chujado as Island Tourism using IPA, Journal of Fisheries Marine Sciences Education, 24(2), 302-310.
  3. Connell J.(2006), Medical tourism: Sea, sun, sand and surgery. Tourism Management, 27(6).
  4. JI, Sam-Up(2005), The Promotion of Experiential Marine Sports by Developing a Plan for Fishing Village and Port, Journal of Fisheries Marine Sciences Education, 17(31), 86-105.
  5. Kang, Gi-hong(2012), Legal Considerations for the Subsequent Use of Local Cultural Institutions (Expo Installations) : In View of the Special Law on Support and Subsequent Use of Yeosoo Expo, Journal of Law & Economic Regulation, 5(2), 123-138.
  6. Kim, Gil-sung(2008), A Study on the Effect of EXPO 2012 Yeosu on the Economy of Gwangyang Bay Area, Journal of Korea Port Economic Association, 24(3), 37-55.
  7. Kim, Woong-Kee(2004), A Study on the How to Choose an Effective Third-party Logistics services provider, The Master Theses, SungKyunKwan University.
  8. Kim, Young-Garp(2002). An Empirical Study on Selection Criteria for Providers of the Third Party Logistics.
  9. Kurttila, M. Pessonen, M. Kangas, J. & Kaianus, M.(2000), Utilizing the analytic hierarchy processing SWOT analysis-A hybrid method and its application to a forest certification case, Forest Policy and Economics, 41-52.
  10. Martha, C. Cooper & John, T. Gardner(1993), Building Good Business Relationships : More Than Just Partnering or Strategic Alliance, International Journal of Physical Distribution & Logistics Management, 23(6), 14-26.
  11. Park, Chang-kyu(2007), Analysis of Demands of Manpower in Southwest Marine Tourism, Journal of the Korean Society of Marine Environment& Safety, 13(4).
  12. Park, Hye-rim(2007). Research and Development of Evaluation Criteria for General Curriculum of the 4-Year Colleges, The Journal of Curriculum Studies, 25(3), 109-132. https://doi.org/10.15708/kscs.25.3.200709.005
  13. Pesonen, M. Kurttila, M. Kangas, J. Kajanus, M. & Heinonen, P.(2005), "Assessing the Priorities Using SWOT among Resource Management Strategies at the Finish Forest and Park Service," Forest Science, 47, 534-541.
  14. Saaty, T. L.(1980), The Analytic Hierarchy Process, McGraw-Hill.
  15. Saaty, T. L.(1996), Decision Making for Leaders, RWS Publications.
  16. Thomas LS.(2003), Decision-making with the AHP: Why is the principal eight vector necessary. European Journal of Operational Research, 145(1), 85-91. https://doi.org/10.1016/S0377-2217(02)00227-8
  17. UNWTO(2001), Tourism 2020 Vision.
  18. UNWTO(2010), World Tourism Barometer.

Cited by

  1. Analysis on Development Strategy Alternatives of Jeju Cruise Tourism Industry vol.26, pp.4, 2014, https://doi.org/10.13000/JFMSE.2014.26.4.838