한국IT서비스학회지 (Journal of Information Technology Services)

한국IT서비스학회 (Korea Society of IT Services)
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소셜네트워크서비스의 기능적 속성과 개인의 심리적 동기요인이 사용자의 정보공유 의도에 미치는 영향

The Effect of Social Network Service Functional Characteristics and Individual Psychological Motivation Factors on User's Intention of Information Sharing

  • 김한범 (숭실대학교 일반대학원 경영학과) ;
  • 김용희 (숭실대학교 일반대학원 경영학과) ;
  • 장미호 (숭실대학교 일반대학원 경영학과) ;
  • 최정일 (숭실대학교 경영학부)
  • 투고 : 2013.10.26
  • 심사 : 2013.12.24
  • 발행 : 2013.12.31
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초록

With the rapidly expanding social network service, the distribution of information shows that social networks have evolved into platforms of communication and new information sharing among users. Previous studies are focused on the motivational factors of information sharing through social networking service. However, in this study, we focus on the factors that affect intention to share information in terms of both user's psychological motivation and functional characteristics of social network service. This study shows that factors such as enjoyfulness, image, identity and communication positively affect the attitude and intention of information sharing.

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참고문헌

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