Abstract
The main purpose of this study is analysing the influential factor toward an image of Bukchon Hanok Maeul(village). This work constituted to collect some survey of Koreans and foreigners who are visiting this village. After then it examined the influential factors of the images and compared them. The research used PLS regression analysis to resolve some problems like the number of sample and multicollinearity. According to the result, it was elicited that all indicators were important related with the image of Hanok for both Koreans and foreigners. Above all, it indicated that the most important essential images are a roof(1.396) among the Hanok images for Koreans and the street furnitures(1.599) between the institutional images for foreigners. therefore, we consider that this study may be based on improving the image and the community identity when planning on the development and preservation of Bukchon Hanok Maeul in the future.