Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
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A Study of the Willingness to Change into Organic Blueberry

국산 블루베리 농가의 유기농 전환의향 연구

  • 강창수 (한국농수산대학 교양공통학과) ;
  • 양성범 (단국대학교 환경자원경제학과) ;
  • 강성구 (한국농수산대학 과수학과)
  • Received : 2013.11.15
  • Accepted : 2013.12.03
  • Published : 2013.12.31
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Abstract

The objective of this study is to analyze the willingness to change into organic blueberry and the activating strategies on domestic products. For the activation of domestic blueberry, it is necessary to get the quality certification, especially organic certificate and develop the technology for increasing production. It is investigated that the smaller product, younger farmer and higher price expected, the higher willingness to change into organic blueberry. The results and finding of this study can be used to build-up the technical and marketing supporting system that reflects the rapid change of customer's preference on blueberry.

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References

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