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디지털만화산업 발전의 장애요인과 활성화방안 연구

A Study on the Solutions to overcome the obstacles of Digital comics contents industry development

  • 김수영 (시공북그룹 파프리카미디어 총괄팀) ;
  • 하규수 (호서대학교 벤처전문대학원)
  • 투고 : 2013.10.18
  • 심사 : 2013.12.20
  • 발행 : 2013.12.28

초록

본 연구는 신 한류 문화콘텐츠로서 주목받고 있는 웹툰을 포함한 국내 디지털만화산업의 현황 진단과 활성화방안 연구를 목적으로 한다. 대한민국내 스마트 디바이스 보급률은 2013년 6월 현재 전 세계 1위를 기록하고 있고, 만화라는 콘텐츠는 인류역사상 가장 쉽고 빠르게 매체의 변화에 적응해왔던 콘텐츠였기에 디지털만화산업 역시 높은 성장이 기대되는 분야임에 틀림없으나 실제적인 산업규모는 타디지털콘텐츠에 비하여 성장률이 매우 낮은 실정이다. 본 연구에서는 디지털만화산업의 산업현황을 이론적 연구 및 선행학습 연구를 통하여 분석하고 산업계의 주요 사업자 조사를 통하여 산업구조를 집대성하여 디지털만화산업 성장의 7대 장애요인을 도출하였다. 아울러 총 10인의 디지털만화산업 전문가와의 심층 인터뷰를 통하여 디지털만화산업의 문제점과 해결방안에 대해 논의하였다. 유료기반 만화생태계 조성, 토털매니지먼트 시스템의 구현, 정부 지원과 규제 개선이 디지털만화산업의 지속적인 성장을 위한 방안으로 논의되었다.

This study aims to diagnose the present condition of the Digital comics industry, including the "webtoon", which is receiving attention as the new Korean wave (Hallyu) cultural content, and explore ways to vitalize these contents. Considering the fact that the distribution rate of smart devices in Korea is the highest in the world as of June 2013, and that comics as contents have been known to show the easiest and fastest adaptation to changes in the media, the Digital comics industry is certainly an area with high expected growth, but its actual size of the industry shows a very low growth rate compared to other digital contents. This study analyzes the present condition of the Digital comics industry through theoretical and precedent study, and deducts 7 major factors that inhibit the growth of Digital comics industry by summing up the industry structure through making surveys of major businesses in the industry. Further, problems and possible solutions of the digital comics industry are discussed through in-depth interviews with total 10 digital comics industry experts. Building a ecosystem based charged service, realizing a total management system, government support and improvements on restrictions are discussed as solutions to a sustained growth of the Digital comics industry.

키워드

참고문헌

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피인용 문헌

  1. A Study on the Space Planning of Culture Contents Exhibition Hall (Based on case study) vol.12, pp.5, 2014, https://doi.org/10.14400/JDC.2014.12.5.435