Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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Product Development Process for Ethical Fashion Design - Fair trade system approach -

윤리적 패션디자인을 위한 상품개발 프로세스 - 공정무역 시스템 관점에서 -

  • Jang, Namkyung (Dept. of Textile & Fashion Design, Hansei University)
  • 장남경 (한세대학교 디자인학부 섬유패션디자인전공)
  • Received : 2012.06.05
  • Accepted : 2012.09.10
  • Published : 2013.01.31
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Abstract

This study seeks solutions for two conflict values from the fair trade, one being fulfilling environment and social responsibility and the other being suggesting stylish designs within a reasonable price range. The purposes of this study were to establish fair-trade fashion product development process by investigating practices in fashion product development process within fair-trade company, and to identify the characteristics of fair-trade fashion product development. Qualitative research method was employed. Participant observation and in-depth interviews were conducted with practitioners working in fairtradekorea, Ltd. and producers in Bangladesh, from which case studies were compiled. The results were as follows: The case study provided evidence that fair-trade fashion product development has the same steps as practiced in general fashion brands, but has different characteristics such as fair-trade products going through a much slower process which led to early planning, having producer-centered product development, concentrating on spring/summer products, having a high cost structure, and having unpredictable quality control. Study implications and future research avenues are also discussed.

Keywords

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