Abstract
The main purpose of this study is to suggest key corporate strategies that can be applied by Korean construction companies by analyzing major Japanese construction companies in the unfavorable market environment. In addition to the main objective, this study aims to see if there is any possibility that Korean construction market could face long-term recession that Japan has been experiencing over the past 20 years by analyzing the long-term trend of Japanese construction market. Four corporate strategies utilized by major Japanese construction companies are: 1)improvement of market share; 2)expansion of value chain; 3)diversification of house-related business; 4)expansion of overseas construction market advance. The findings of this study can be used as useful materials in order to identify effective strategies of Korean construction companies that need to find a way for sustainable growth in the future.