Journal of Korean society of Dental Hygiene (한국치위생학회지)

Korean Society of Dental Hygiene (한국치위생학회)
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The effect of Korean dentist's stereotyping on service behavioral intention toward North Korean refugees

남한 치과의사의 북한이탈주민에 대한 고정관념이 서비스 행동의도에 미치는 영향

  • Kim, Yu-Kyoung (Department of Airline Service, College of Social Science, Korea National University of Transportation) ;
  • Kim, Yong-Beom (Department of Airline Service, College of Social Science, Korea National University of Transportation) ;
  • Noh, Hyun-Jong (Department of Public Administration & Information System, College of Social Science, Korea National University of Transportation) ;
  • Myoung, Hoon (Department of Oral and Maxillofacial Surgery, School of Dentistry, Seoul National university)
  • 김유경 (한국교통대학교 사회과학대학 항공서비스학과) ;
  • 김용범 (한국교통대학교 사회과학대학 항공서비스학과) ;
  • 노현종 (한국교통대학교 사회과학대학 행정정보학과) ;
  • 명훈 (서울대학교 치의학대학원 구강악안면외과)
  • Received : 2012.09.10
  • Accepted : 2013.02.19
  • Published : 2013.02.28
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Abstract

Objectives : The number of North Korean refugees is remarkably increasing nowadays and there are many social and cultural issues related to their settlements in Korea. Stereotyping of group is generally unique and has influences on emotions and behaviors. The aim of this study was to investigate the relationship among stereotyping, emotion and service behavior of South Korean dentist towards North Korean refugee. Methods : Questionnaires for stereotyping, emotions and service behaviors were devised based on previous researches. Two-hundred and eighteen Korean dentists were randomly chosen and questionnaires were distributed. Correlation analysis, reliability analysis and primary component analysis were performed. Student t-test and one-way ANOVA were done to elucidate differences according to demographic factors. To examine the relationship among constructs, regression analysis was performed. Results : Stereotyping, emotions, and service behaviors are significantly related each other construct. South Korean dentists' stereotyping and emotions toward North Korean refugees are significantly different from those toward South Korean but service behavioral intentions were not different according to any demographic factor. Conclusions : The results imply that more contacts and education system are necessary to South Korean dentists to change their negative stereotyping and emotions toward North Korean refugees although their service behaviors are not affected at the moment.

Keywords

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