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A Study of the Factors Affecting Adoption of a Mobile RFID : Focused on the Technology Area of Mobile RFID

모바일 RFID의 특성이 실제 사용의도에 미치는 영향에 관한 연구

  • 이다훈 (한국생산기술연구원 산업융합진흥본부 국가산업융합지원센터) ;
  • 조성민 (한국생산기술연구원 산업융합진흥본부 국가산업융합지원센터) ;
  • 황재훈 (연세대학교 정경대학 경영학부)
  • Received : 2012.11.23
  • Accepted : 2013.02.22
  • Published : 2013.03.31

Abstract

The emergence of RFID markets and development of various RFID-embedded mobile devices has brought fundamental changes to our lives. As the availability of RFID readers and tags that are implanted in smart phones and table PCs increases, information on RFID-affixed objects can be tracked wirelessly and this had open possibilities for B2B businesses to be run like B2C businesses. However, given the popularity of the RFID markets, there is limited research in this area. This paper serves to develop an extended technology acceptance model by Mobile RFID characteristics (perceived cost, security, instant connectivity, context awareness, and result demonstrability) examines the determinant factors that cause the acceptance of mobile RFID. To do so, the study conducted a survey targeting smart phone users and used the PLS path modeling, one of the structural equation models to verify the significance of research hypothesis. As a result, perceived cost, instant connectivity, context awareness, and result demonstrability turned out to have a real effect on intention to use mobile RFID by means of perceived usefulness and perceived ease of use. Security turned out to have a partial effect on intention to use mobile RFID by means of perceived usefulness or perceived ease of Use.

Keywords

Cited by

  1. 소비자의 사물인터넷 서비스 경험과 수용의도 : 네트워크 외부성을 중심으로 vol.17, pp.10, 2019, https://doi.org/10.14400/jdc.2019.17.10.177