Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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An Analysis of customer satisfaction for shopping mall using multi LS-SVM : Focused on the Perception of Chinese Students in Korea

다중 LS-SVM을 이용한 중국유학생들의 쇼핑몰 고객만족도 분석

  • Pi, Su-Young (Institute of Liberal Education, Catholic university of Daegu) ;
  • Park, Hye-Jung (Faculty of Liberal Education, Daegu University) ;
  • Kwon, Young-Jik (School of Computer & Information Technology, Daegu University)
  • 피수영 (대구가톨릭대학교 기초교양교육원) ;
  • 박혜정 (대구대학교 기초교육원) ;
  • 권영직 (대구대학교 컴퓨터.IT공학부)
  • Received : 2013.03.12
  • Accepted : 2013.06.23
  • Published : 2013.06.28
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Abstract

Currently Internet shopping (or shopping online) is becoming the common consumption channel for Chinese, and it is more likely to continue to grow. Although E-tailers (or the Internet shopping mall) in China is rapidly growing, there are not very many shopping malls that can meet customer satisfaction. E-tailers in Korea analyze the quality evaluation and customer satisfaction of shopping malls. If the Internet shopping that is suitable for Chinese students studying in Korea is built, it is expected to strengthen international competitive power. In this paper, the comparative analysis of Customer satisfaction for Internet shopping between Chinese students studying in Korea and Korean university students is provided. Furthermore, we analyze the customer satisfaction model of Chinese students studying in Korea by using the multi lease square support vector machine that obtains the global optimal solution. Analysis of customer satisfaction of Chinese students studying in Korea are not only used for E-tailers in Korea, but it can strengthen international competitive power.

현재 인터넷 쇼핑은 중국인들의 일반적인 소비채널이 되고 있으며 앞으로도 지속적으로 성장할 가능성이 매우 높다. 중국의 인터넷 쇼핑몰 시장이 급속히 성장하고 있음에도 불구하고 중국인의 고객만족도에 맞는 인터넷 쇼핑몰은 많지 않다. 한국의 인터넷 쇼핑몰 업체들이 쇼핑몰에 대한 품질평가와 고객만족도를 분석하여 중국 유학생들의 성향에 맞는 쇼핑몰을 구축한다면 국제 경쟁력을 강화시킬 수 있을 것이다. 본 논문에서는 중국 유학생들과 한국 대학생들의 인터넷 쇼핑몰 고객만족도에 대해 비교 분석하여 어떠한 차이가 있는지 분석하고 전역적 최적의 해를 구하는 다중 LS-SVM을 이용하여 중국 유학생들의 고객만족도 모형을 분석한다. 중국 유학생들의 고객만족도 분석은 한국 인터넷 쇼핑몰 업체들에게 유익한 정보로서 활용될 수 있을 뿐 아니라 국제 경쟁력을 강화할 수 있는 방안이 될 것이다.

Keywords

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